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<title>Luana Ferreira - AgencySpy</title>
<link>http://www.mediabistro.com/agencyspy</link>
<description>Inside Your Agency. Deep Inside</description>
<copyright>Copyright 2013</copyright>
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<title>Cavelletti Clues Us in On Latest Work from Brazil</title>
<description><![CDATA[<p><iframe width="500" height="281" frameborder="0" src="http://player.vimeo.com/video/50148669?title=0&amp;byline=0&amp;portrait=0&amp;color=9c1e1e"></iframe></p>
<p>In case you were wondering what the latest word is with <strong><a href="http://www.mediabistro.com/Mauro-Cavalletti-profile.html">Mauro Cavalletti</a></strong>, the <a href="http://www.mediabistro.com/agencyspy/cavalletti-leaves-mullen_b30721" target="_blank">former Mullen chief digital officer</a> and current JWT Brazil <a href="http://www.mediabistro.com/agencyspy/cavalletti-signs-up-for-new-role-at-jwt-in-brazil_b31038" target="_blank">chief integration officer</a>, the exec has filled us in on some interesting work for Coca-Cola.  Specifically, Cavalletti and crew at Group JWT, which includes JWT&#8217;s Sao Paulo branch and local units Casa and iCherry, have launched a new print effort to hype Coke&#8217;s online radio platform Coca-Cola FM on their home turf. With the FM platform turning a year-old, Group JWT decided to turn the cover of Brazilian teen magazine <em>Capricho</em> into a loudspeaker for the iPhone.  We knew the numerous covers of the <em>Twilight</em> cast and other teeny-bop faves served a better purpose. Check out some of the print images after the jump, which may also explain things, along with Portuguese-infused credits you can pretty much figure out after the jump.</p>
<p> <a href="http://www.mediabistro.com/agencyspy/cavelletti-clues-us-in-on-latest-work-from-brazil_b39177#more-39177" class="more-link">continued&#8230;</a></p>
<p>New Career Opportunities Daily: The <a href="http://www.mediabistro.com/joblistings/?c=rss">best jobs in media</a>. </p>]]></description>
<dc:creator>Kiran Aditham</dc:creator>
<comments>http://www.mediabistro.com/agencyspy/cavelletti-clues-us-in-on-latest-work-from-brazil_b39177#disqus_thread</comments>
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		<category><![CDATA[Brands]]></category>
		<category><![CDATA[Campaigns]]></category>
		<category><![CDATA[J. Walter Thompson]]></category>
		<category><![CDATA[Mobile]]></category>
		<category><![CDATA[Music!]]></category>
		<category><![CDATA[Print]]></category>
		<category><![CDATA[Aline Moda]]></category>
		<category><![CDATA[Ana Alberine]]></category>
		<category><![CDATA[Ana Hernandes]]></category>
		<category><![CDATA[Andrea Pissarro]]></category>
		<category><![CDATA[Angela Bassichetti]]></category>
		<category><![CDATA[Felipe Giacon]]></category>
		<category><![CDATA[Fernand Alphen]]></category>
		<category><![CDATA[Isabella Mulholland]]></category>
		<category><![CDATA[Leandro Pinheiro]]></category>
		<category><![CDATA[Luana Ferreira]]></category>
		<category><![CDATA[Mauro Cavalletti]]></category>
		<category><![CDATA[Ricardo John]]></category>
		<category><![CDATA[Roberto Fernandez]]></category>
		<category><![CDATA[Rodrigo Adam]]></category>
		<category><![CDATA[Stella Lopes]]></category>
		<category><![CDATA[Tullio Nicastro]]></category>
<pubDate>Tue, 25 Sep 2012 13:15:24 +0000</pubDate>
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