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Posts Tagged ‘Lucia Aniello’

Audi Gives Us Spock Vs. Spock

Audi has switched gears from commuting with Iron Man to inject some ad gusto into another blockbuster franchise about to hit theaters: Star Trek into Darkness. The latest spot – produced by PMK-BNC – pits the wily veteran against the smooth newcomer. Spock v. Spock. Leonard Nimoy against Zachary Quinto in a battle of intellect, trash-talk, and automobile semantics. Quinto may be prettier, but Nimoy has an old-man game full of tricks up his sleeves.

The two-minute video promotes the new Audi S7 as the perfect vehicle for anyone in need of a smooth ride with technological toys. This may not be the USS Enterprise, but it can get Quinto to the golf club faster than Nimoy’s Mercedes, at least until the twist ending. The response has been overwhelmingly positive on YouTube thus far, and it’s a safe bet that sci-fi geeks will get a kick out of the Spock-off in the coming weeks. Can those geeks buy Audis? Probably not, but at least they’ll chuckle at the playful banter. Credits after the jump.

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Monday Odds and Ends

-Well, here’s an Olympics-themed ad from Proximity Canada that probably won’t cause as much controversy as other ones we’ve seen as of late (above).

-In case you missed it, here’s BBDO’s hologram teaser for GE which was unveiled during Creative Week in NYC. link

-Mountain Dew has announced a 360-degree partnership with presumable box-office smash, The Dark Knight Rises. link

-NYC-based design/digital prodco Thornberg & Forester celebrates its fifth year of existence with a new video montage. link

-Lucia Aniello, the director/writer behind the viral hit, “Dollar Shave Club”, has signed with Hollywood-based prodco Uber Content for commercial representation in the US. link

-Who here’s ready for a lo-cal Slurpee from 7-Eleven? link

-The board of directors at Boston-based Blitz Media officially appointed Melissa Lea as president/CEO and welcomed Arnold alum Joseph Pessolano as CFO as well as Mitch Blum as chief marketing officer.

-Oh, so maybe this is why former Best Buy CEO Brian Dunn is no longer with the company. link

-L.A.-based prodco Boxer Films added director Jonathan Hyde to its roster.