As we noted back in April, eight-year GSD&M vet Luke Sullivan, who last held the title of GCD at the Austin agency, is moving on to chair the ad department of Savannah College of Art & Design. So, what better way to send the man off than some video roasts from his former colleagues and industry peers including Lee Clow, Mike Hughes, Jamie Barrett and Roy Spence. There’s actually a Whipple Roast site set up, (in honor of and in reference to Sullivan’s Hey Whipple blog, of course) where you can view the clips and submit your own video or text to tell the man how much he sucks. Sounds like our comment thread everyday.
Posts Tagged ‘Luke Sullivan’
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After spending eight years at GSD&M, where he currently holds the title of GCD, Luke Sullivan will be leaving the agency to become the chair of the ad department at Savannah College of Art & Design this September. On his Hey Whipple Blog, Sullivan writes:
“In the meantime, GSDM continues to employ me as I hand off duties to a really cool new person joining the agency in May (don’t think they’ve officially announced who it is yet). Plus I will be helping to recruit junior teams for a few open posts we have.” We’ll surely be checking in to find out who this “cool new person is.”
Anyhow, prior to GSD&M, Sullivan was chief creative officer at WestWayne and spent ten years as a copywriter at Fallon before that.
Here’s a look at the first work from the folks at GSD&M for Goodyear tires since the Austin-based agency won the account in April of last year. Dubbed “More Driven,” this campaign highlights some of the brand’s achievements from being the official tire of NASCAR to the first tires on the moon and the tires that broke the land-speed record while also being the tire of choice for U.S. military vehicles, Southwest Airlines, FedEx, Hollywood stunt drivers, the presidential limo and so on.
With all that said, the whole idea behind this campaign is that Goodyear wants to convey that it’s taking everything it’s learned over the years and applying it to the tires they roll out for you, the consumer. This campaign was completed during the brief Mike Wilson era at GSD&M, which developed a font based on the Goodyear logo that “that allows bold statements to be made over aggressive imagery.” We guess by “aggressive imagery,” they mean the pseudo-heavy metal combined with fast cars that showcase the might of Goodyear tires. Can you just feel the testosterone flowing?
Credits and two more spots from the campaign after the jump.