TVNewser TVSpy LostRemote SocialTimes AllFacebook FishbowlNY FishbowlDC PRNewser 10,000 Words GalleyCat UnBeige MediaJobsDaily

Posts Tagged ‘Lyle Tick’

Bacardi Taps Mullen to Handle Grey Goose Global Creative Duties

Call it a trifecta for Boston-based Mullen if you will as the agency has followed up its recent U.S. Cellular and National Geographic Channel wins by picking of global creative duties for top-shelf vodka brand Grey Goose following a review. As a result, Mullen takes over for @Radical, which has handled the global biz since 2007 but will still partner with the Bacardi brand on initiatives including the TV show, Iconoclasts.

Regarding the selection of Mullen, Lyle Tick yes, former agency guy Lyle Tick and now senior global category director, vodka for Bacardi Global Brands, says in a statement, “We welcome Mullen into the Grey Goose vodka family. The passion the Mullen team demonstrated for the brand, its strategic insight, creativity and collaborative culture really shined through to set them apart. We look forward to writing the next chapter of this great brand with them to share our amazing story with consumers.”

Mullen’s global assignment for Grey Goose gets underway on April 1 (R/GA still handles global digital duties). Bacardi would not disclose the other agencies that competed in the review.

Mediabistro Course

Public Relations

Public RelationsStarting October 1, learn how to get your foot in the door and launch your PR career! Taught by the former VP of Corporate Communications at Playboy Enterprises, Linda Marsicano will teach you how to draft pitch letters and press releases, develop and implement PR plans, garner media coverage, and other skills you need for a successful career in public relations. Register now!

Wednesday Morning Stir

-Gotham alum Lyle Tick landed a new gig at Bacardi. link

-Publicis Groupe acquired Chinese digital shop, Wangfan. link

-Angry Birds has surpassed the 500 million download mark. link

-WSJ: Facebook faces an uphill battle when it comes to getting big-brand advertisers to pay up. link

-BSUR and director Peter Berg show off the MINI Roadster (above).

Thursday Odds and Ends

-Google beat its own estimates by reporting Q3 revenue of nearly $10 billion. Google+, meanwhile, is now up to 40 million users. link; link

-Gotham co-president Lyle Tick is leaving for a client-side gig in Europe. link

-James Gassel was named president of Evolution Bureau. link

-Report: AOL’s Tim Armstrong is pitching investors on a Yahoo deal. link

-Social media marketing firm Denizen has launched another viral/Facebook effort for Qualcomm (above).

-Laurence Klinger, CCO of Hispanic agency Lapiz, which operates within the Leo Burnett Group, was named Creative Director of the Year at the AHAA advertising conference.

-Former Mattel exec Michael Staskin was named CMO of mobile social games firm, ngomoco. link

-The University of San Francisco selected hometown shop Hub Strategy as its AOR.

-HootSuite acquired location-based marketing tool, Geotoko. link

-Verizon changed its privacy policy as part of its effort to build a targeted ad program. This can only go well. link

 

 

 

Friday Odds and Ends

-CP+B hired its usual architectural firm, B2SJ, to design its Santa Monica office. link

-Speaking of the Boulder-based operation, have you seen their Jell-O “Pudding Face” campaign (above)? link

-Watch out Bogusky, Arnold and New Balance have their own bike-sharing program. link

-Gotham’s CMO Nick Johnson and managing director Lyle Tick were named co-presidents at the IPG-owned agency.

-Cornelius Trunchpole will never die. link

-Let’s look at logo similarities, shall we? link

-In case you haven’t seen, here’s AdAge‘s Small Agency Awards list. link

 

Gotham Promotes Pair to Senior Management Ranks

New York-based, IPG-owned Gotham, which was most recently one of the parties behind those Denny’s funnies, has promoted two of its own this week as the agency’s bumped up Lyle Tick and Alan Snitow to the newly created positions of managing director and director of strategy and innovation, respectively.

Tick (pictured) has been with Gotham since 2008 and most recently served as partner, director of account management. Prior to Gotham, he spent four years as group managing director at McGarryBowen, where he handled accounts including Reebok. During his career, Tick had account exec/director stings at both DDB and Euro RSCG’s New York offices.

Snitow, meanwhile, has been on the Gotham payroll since 2009 and was formerly partner, director of strategy at the agency. While he’ll continue to run Gotham’s strategy group, Snitow’s new title calls for him to lead the shop’s new and emerging media practices. Before joining Gotham, the self-described “brand strategist who loves sharing the craft as well as practicing it” served as group planning director at BBH and SS+K prior to that. During his career, Snitow also held account planner posts at Deutsch and Saatchi & Saatchi.