SapientNitro, social agency of record and digital agency for Grey Goose, has launched a holiday campaign for the premium vodka brand as an extension of its “Fly Beyond” global campaign.
The campaign is centered around two broadcast spots, running 15 seconds and 30 seconds, supported by digital, print and social initiatives. In the 30-second spot (featured above), the agency positions the brand as a “gift for those who fly beyond.” The spot opens on a city party where someone fills several glasses with ice and opens up a bottle of Grey Goose. “We all know someone this year, who has done something special,” intones the voiceover as the bottle is opened and poured. For those who haven’t done anything special, we’re guessing Smirnoff or Absolut will do the trick, and apparently that fickle 007 has changed his preference to Belvedere.
“Grey Goose has long been a brand that people have shared with friends and celebrated with those most special in their lives,” said Grey Goose VP Category Director. “This year we bring that sentiment to life through the new Fly Beyond platform which encourages people to recognize those they hold dear…” Read more