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Posts Tagged ‘Magic Johnson’

We Are From LA Helms ‘World’s First 24-Hour Music Video’ for Pharrell

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Here’s something to amplify the TGIF feeling: We Are From LA, a directing collective from production company Iconoclast, has launched the “world’s first 24 hour long music video” for Pharrell Williams‘s new song, “Happy.”

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The song itself is simple, fun and catchy. We Are From LA’s interactive video allows users to switch between various dancers in different locations, at different times of the day and night. It’s a pretty cool concept, although it would be nice if switching between dancers was a little more fluid and seamless. The dancers in the video range from unknown actors to the very famous (Steve Carrell, Magic Johnson, Gavin DeGraw, Tyler the Creator, etc.) to Pharrell himself. Because of the nature of recording so much footage, they keep things pretty simple, which actually fits the mood of the song perfectly. Head on over to 24hoursofhappy and spend a few minutes checking it out (though we don’t recommend watching for 24 hours).

Between this and the new video for Bob Dylan‘s classic “Like A Rolling Stone,” it seems the age of fine-tuned interactive music video has arrived. Credits after the jump. Read more

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Friday Odds and Ends

-BBDO Atlanta/New York and AT&T have veered from the little kids’ roundtable for the moment–though the now-familiar moderator is in tow–to one with NBA legends, Kareem Abdul-Jabbar, Magic Johnson, Larry Bird and Bill Russell in its latest “It’s Not Complicated” spots. The latest round will debut tomorrow during March Madness coverage. Check out the second spot here.

-Authors Judy Gelman and Peter Zheutlin have released The Unofficial Mad Men Cookbook, with every cocktail and dish connected to a specific episode of the AMC series. link

-Toys ‘R’ Us has scrapped its $800 million IPO. link

-After a year-long stint as global account director at VML, Bret Faszholz has joined Critical Mass NY as VP/client partner. During his career, Faszholz has also worked on the account side at the likes of TBWA and CP+B.

-Mayor Bloomberg‘s anti-gun group, Mayors Against Illegal Guns, has rolled out a new series of ads. link

-True Action, a digital/ecommerce agency housed within the eBay-owned GSI Commerce fold, has launched the new “Goldfish My Way” ecommerce site for Pepperidge Farm’s Goldfish brand. link

Google, TNT Welcome Back the NBA with New Spots

On Christmas Day, the NBA returned after a 5-month lockout put the entire 2011-2012 season in jeopardy. The league’s shortened 66-game season kicked off with some very exciting games on Sunday which included a Chicago Bulls last-second come-from-behind win at the L.A. Lakers, perennial losers the L.A. Clippers looking unstoppable with the addition of point guard Chris Paul, and the Miami Heat avenging last season’s championship series by drowning the Dallas Mavericks. Also, we had Kevin Durant‘s disgusting shoes for some reason.

Of course, advertisers couldn’t be happier that America’s second most-popular professional sports league is back. Aside from media buyers rejoicing that prime time sports will continue well into 2012 after the NFL season comes to a close, creative types are giving a nod to the NBA. Above, NBA commentators Bill Walton, Steve Kerr, Kenny Smith, Spero Dedes and Jon Berry star in a new spot for Google+ from GS+P. The spot is one of three highlighting Google+’s “Hangouts” feature (the other two were created internally by Google Creative Labs), a critically adored but oft-ignored feature of the social network that has lost considerable buzz since its launch five months ago. Aside from the “Big Red-Head” and his buddies doing a very nice job commenting on an backyard game of hoops, the campaign features a spot that uses “Hangouts” to watch the Muppets rock out to David Bowie and Queen’s classic collaboration, “Under Pressure.” Like The Muppets (currently in theaters), it’s well-worth a viewing.

Also, we would be remiss not to give some mention to TNT’s epic opening day promo, “Forever,” which was directed by Sedna Films’ Drew Watkins. The above spot delighted NBA fans across the county (Kiran and I included) by pairing today’s superstars with legends of the game. Above, you’ll see the impossible become a reality, including Magic Johnson and Kobe Bryant running out on court together, Brandon Jennings playing alongside Kareem Abdul-Jabbar, and Michael Jordan fist-bumping Derrick Rose to Drew Holcomb and the Neighbors’ track “Live Forever.” Considering how upset and jaded NBA fans got over the course of the lockout, it’s stunning that TNT of all things was able to remind us why we love this game so much.

Take a Behind-the-Scenes Glance at NBA’s Time Travel Ads

Goodby’s recent “Where Amazing Happens” spots for the NBA were a little creepy, weren’t they? How did some kid from “the future” travel back in time to tell Steve Nash (who was rocking a 90s fade at this point in time) that he would become arguably the best point guard in basketball history? If you see the young face of Nash, even he can’t believe someone would be telling him his name would go down in the record books next to John Stockton and Magic Johnson.

Above is the inside blue-screen look at the spots, merging an old video of Nash with some kid from present day who boosts the future star’s ego. Looks tricky, doesn’t it? Technology has come a long way since the days of Forrest Gump. If you’re anything like me, the first time you saw the ads, you thought aloud, “No way that’s not real!” So give Goodby, Park Pictures director Chris Sargent and a52 some credit for making this odd experiment come together. Nash really comes off as a hell of an actor, doesn’t he? Maybe because he’s real. The end result, which launched earlier this year, below:

via Ball Don’t Lie

Here’s the Inevitable LeBron/Michael Jordan Ad Mashup

No matter your opinion on Nike and W+K’s “Rise” spot featuring Lebron James, you more than likely had some sort of reaction to it. The ad was interesting enough, or at least quotable enough, to spawn a wealth of parodies including South Park’s own shot at Lebron’s “excuses.” In fact, when the series’ anti-hero Eric Cartman tries to use the “What should I do” rhetoric on his superhero friends, they simply respond, “You should fuck off.” Ouch.

When LeBron James skipped college to join the NBA, many were skeptical if someone being touted as the “greatest ever” should skip an NCAA basketball career. After all, Michael Jordan went to college, and ended up winning the University of North Carolina an NCAA title while he was there. As James quickly became one of the NBA’s elite players, the comparisons to Jordan kept coming, which James embraced by getting “Chosen One” tattooed on his back. Of course, when after years of failure with the Cleveland Cavaliers, James opted to join the Miami Heat’s new “super team” as opposed to sticking it out with his old team, the comparisons turned into sharp criticisms.

History tells us that James’ move was the exact opposite of his hero’s. While Jordan’s Bulls suffered years of playoff losses at the hands of the Detroit Pistons, Jordan didn’t join a “super team” with friends Magic Johnson or Larry Bird. Instead, he stuck it out with the team that drafted him, netting six NBA championships in the process. Jordan’s own brand couldn’t create an ad like this taking on their parent company Nike, though Jordan has spoken out against James in the press. But, this remix with an older Jordan brand commercial works well enough, and you can visualize #23 speaking directly to the former #23 in the closing lines, “Maybe, I destroyed the game. Or, maybe you’re just making excuses.” Game: Jordan.