Ah, male nudity, amirite guys?

As we in the grand ol’ U.S.A. approach the kickoff of football season, the UK is doing the same with their far less manly, less brutal and less exciting version of the game. Yes, domestic soccer season is on its way, and that means it’s time for lads and lasses all over Western Europe to head to their nearest betting parlor and make some bad decisions.

To honor the occasion, betting and gaming brand Ladbrokes along with agency SapientNitro are breaking into other brands’ ads (a la Old Spice) that feature chiseled, toweled men (again, a la Old Spice). Apparently, Ladbrokes’ app will give you a free bet up to £50 (approx. $78 ‘merican) and also give you the opportunity to hit a female model in the face with a soccer ball. Honestly, you don’t need clever creative to get gambling addicts to quickly turn a “free bet” into a huge win for the house, so de-toweling Sky football pundit and former player Chris Kamara will do just fine. Also, that guy yelling “Kammy, shampoo no! Football is on!” is legendary Italian commentator Tiziano Crudeli, just so you know.

Says SapientNitro CCO Malcolm Poynton, “In this campaign we wanted to parody the endless number of ads throughout televised football that use retired sportsmen and women to promote brands, all which take themselves way too seriously.” So, uh, take that, Isaiah Mustafa, we guess. Credits after the jump.

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Seven months after taking on an ECD post at McCann NY, Natalie Lam gets some kudos gets some nods from the Art Directors Club by being named jury chair. The Interactive ACD prize will be judged by these folks:

Natalie Lam (jury chair), executive creative director, McCann Erickson, New York, NY, USA
Miguel Calderon, chief executive officer, Grupo W, Saltillo, Coahuila, Mexico
Belen Coca, chief creative officer, La Despensa, Madrid, Spain
Jacob Cohen, founder, Stackhouse, New York, NY, USA
Wade Convay, executive creative director, R/GA, New York, NY, USA
Marta Cutler, partner, writer, Blok Design, Toronto, Ontario, Canada
Daniele Fiandaca, head of innovation, Cheil London, UK
Naoki Ito, chief creative officer, Party, Tokyo, Japan
Mehera O’Brien, director, Miami Ad School, New York, NY, USA
Karin Onsager-Birch, associate reative director, Goodby Silverstein & Partners, San Francisco, CA, USA
Karyn Pascoe, executive creative director, Organic, New York, NY, USA
Steve Persico, copywriter, Leo Burnett Toronto, Ontario, Canada
Malcolm Poynton, chief creative officer, Sapient, London, UK
Jens Schmidt, creative director, Moccu GMBH, Berlin, Germany
Kristina Slade, creative director, AKQA, San Francisco, CA, USA
James Widegren, partner, executive creative director, Your Majesty, New York, NY, USA