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Posts Tagged ‘Manjula Nadkarni’

VB&P May Need Honkaholics Anonymous

What the beep? is right. Venables Bell & Partners is teaming with gasoline company 76 to stop honkaholism, a vicious nonexistent affliction that doesn’t actually affect many people. If you happen to live in New York City, you may hear the occasional overzealous honker, but building an ad campaign around the concept of overhonking seems overzealous in and of itself. Not to mention the humor rooted in the idea of a gasoline company trying to stop noise pollution, which is like a drug dealer trying to encourage people to take Tylenol.

The campaign comes fully stocked with website, billboards, the above 30-second spot, and even a touring “Stop Honkaholism Bus.” If you’re compelled to dig deeper, you can receive a free Honk Suppressor for your dashboard, which means instead of hitting your car horn, you pound a fist into the suppressor instead. Kind of like a Nicotine patch for your vehicle. It is free, so VB&P and 76 should get points for that. Credits after the jump.

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VB&P Adds to Digital Department

After spending the last four years as senior integrated producer at Mekanism, Manjula Nadkarni has joined up with fellow Bay Area operation Venables Bell & Partners as director of interactive production. The hire is part of a move by the indie agency to bolster its content studio dubbed Lumberyard, which was launched at the end of last year. Nadkarni is teaming up with VB&P director of content development Deva Ferar, who manages the Lumberyard space, and will work on interactive production assignments for clients including Intel, Google and ConAgra.

In addition, Venables hired Team One alum Aiden Bordner as director of experience design, Aaron Clinger as technical director and former Isobar SVP. director of client service  Katie Acosta as group account director.