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Posts Tagged ‘Marc Jacobs’

Tweet-Blasted Jeans Are So Hot Right Now

To be honest, we’ve never heard of Replay, but what Stockholm-based studio Perfect Fools recently concocted for the clothing brand at its flagship store in Milan certainly caught our eye. Forget Laser Tag kids, here’s “Laserblast,” an installation that essentially encourages people to tweet what they please along with the hashtag #replaylaserblast, then watch as their profound messages get tweeted onto the jeans display.

Well, why we certainly wouldn’t buy any pair of jeans with tweets on them (though we can probably expect a Marc Jacobs collection at the next Fashion Week), we can politely applaud the effort. Perfect Fools is rolling out Laserblast, which it calls “a new denim treatment which is more eco-friendly and chemical-free than sandblasting,” in stores worldwide.

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Friday Morning Stir

-The Wheat Thins crew goes to great lengths to prove their ad campaign is indeed real. link

-Lady Gaga unveiled the new Polaroid line at CES. link

-Marc Jacobs, meet Mark Zuckerberg, fashion maven. link

-Google claims that its mobile ad network, AdMob, receives more than two billion ad requests a day. link

-The maker of Arm & Hammer is suing Clorox over cat litter commercials. link