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Posts Tagged ‘Marc Kempter’

Shaun White Burns Rubber for BFGoodrich

After already conquering snowboarding and skateboarding before he turns 25, Shaun White is understandably bored. And, if you know anything about the young face of Xtreme Sports for almost a decade, it’s that White loves endorsement deals. Add BFGoodrich to Target and Hewlett-Packard on the list of companies that have nothing to do with snowboarding or skateboarding but will be paying White a chunk of change this year.

The above spot, “Flop Quiz,” is the first is a series of four spots from the Martin Agency that follow White’s journey into closed course racing with the support of BDGoodrich tires. White and his buddies (including Marshall, “the Facebook Friend”) may not blow the competition away on a pop quiz about how math applies to racing, but what do you call someone who gets C’s through med school? You call that person a doctor, and so White gets to race around for the following three spots leading to the “Final Exam Jam.” Credits and the other three spots after the jump.

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Mediabistro Course

Copywriting: Creative Ad Writing

Copywriting: Creative Ad WritingWork with a freelance copywriter to build your advertising portfolio and land more copywriting jobs! Starting January 12, Kim Taylor will teach you how to make a complete ad using graphics and photos, write strong headlines and body copy for various advertising media, work from a creative brief, and jumpstart your ad portfolio. Register now!

Core Creative Founder Composes an Epilogue

At the end of November 2010, we called upon our friends at the St. Louis Egotist to give us an update about the ad scene in the “Gateway to the West.” We noticed an awful lot of complimentary comments on the article in reference to the recently laid-to-rest studio, Core Creative.

After the Egoitst pestered one of the agency’s founders Marc Kempter for nearly six months, he wrote an epilogue chronicling his time with the agency and giving an honest opinion of what he though they did right and, more interestingly, where he thought they fell short. Titled “Core is Dead, Long Live Core,” you can read the Kempter’s entire epilogue after the jump.

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