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Posts Tagged ‘Marc Laliberte Else’

BooneOakley Saves Holidays with Bojangles Logo

Charlotte full-service independent agency BooneOakley recently launched a holiday spot for regional fast food chain Bojangles which positions the brand’s logo as hero.

In the ad, a young couple are setting up their Christmas tree when they realize the star is broken. Luckily, the guy just brought home some Bojangles and uses a flashlight, razor and Bojangles’ logo to find a solution. The 30-second spot, set to the Sufjan Stevens song “Put the Lights on the Tree,” manages to tell this story without any dialogue, ending with the couple hosting a holiday party with friends and a banquet of food from Bojangles followed by the punny tagline “‘Tis the Seasoning.” It’s definitely a step up from the agency’s spot for the chain featuring Bubba Watson from this spring.  Read more

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Laughlin Constable Gets Suggestive for BOD Man

Laughlin Constable is launching its first campaign for BOD Man, Parfum de Coeur’s (PDC) popular fragrance brand for men with three new 15-second broadcast spots produced in-house.

In the ads, Laughlin Constable channels the hypersexualized approach Axe took years ago, with two of the three spots dialing up well past innuendo. In “Walk of Shame,” for example, a man walks out of an apartment complex with disheveled hair. A voiceover shares “BOD Man Tip #44″: “Never turn down the impossibly rare opportunity to double-down and turn the walk of shame into the walk of game,” as a young redheaded woman sniffs the dude and smiles at him, a sign that she’s clearly down. It’s hard to tell over the course of the ad’s 15 seconds if this is a parody of over-the-top men’s fragrance advertising or just over-the-top men’s fragrance advertising.

The other spots in the campaign take a similar tone, with one emphasizing that “What you spray on in the morning could very well determine what you take off at night,” which obviously translates to “This product will get you laid” to horny adolescent males. A third spot takes a slightly more toned-down approach, but doesn’t completely shy away from the suggestiveness. The broadcast spots will run nationally on ESPN starting today, and feature a live integration on SportsCenter. They will be supported by a large digital effort, as the campaign actually marks “a shift of more than half of the brand’s media spend into digital,” as well as social media and OOH components. Read more

HBO GO, SS+K Screen Sex Scenes for You, Your Parents and Your Little Sister

In what we’ll call a creative take on those universally awkward coming-of-age moments experienced by everyone fortunate enough to live in a house equipped with HBO, SS+K advertises the network’s streaming service by reminding viewers of the scenes that would be particularly painful to watch with mom, dad and your little sister.

Our favorite part of this campaign is its acknowledgement–nay, embrace–of the fact that very few young people currently using HBO GO actually subscribe to the network.

The lineup of vices is extensive, covering everything from incest:

…to awkward body image issues:

…to that never-comfortable “It’s OK if you’re gay” conversation:

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Call Kevin Love for Some One-on-One in Latest ESPN RV Ad

We catch Minnesota Timberwolves All-Star Kevin Love and NBA commentator Mike Breen in medias res, driving through some nondescript green chunk of Basketballville in the latest NBA on ESPN RV spot from W+K New York.  With Breen’s steady hand at the wheel, Love turns to the passenger side window and notices a large billboard featuring his sultry face and a phone hotline called The Love Dial. They drive a bit farther and pass a second billboard. Love has no idea who’s behind this, so like any great detective, he decides to call the number. Another man picks up – it’s Love’s teammate/on-court soulmate Ricky Rubio, moonlighting as a sex-hotline entrepreneur in a dingy room that also has a video camera set-up to film something. I guess there isn’t much to do in Minnesota.

“Billboard” may not be as funny as a few of the more recent RV spots ESPN uses to promote its NBA coverage, but the clip has some edgy subject matter compared to the usually benign hijinks. The network probably won’t push the envelope any more than this, but this 30-second ad is an interesting sidestep in the NBA on ESPN commercial canon. Credits after the jump.

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Steph Curry, Mark Jackson Hop into the RV for More NBA on ESPN Hijinks

We’ve covered a few W+K New York RV spots for NBA on ESPN in the past here at Agency Spy including this recent effort. In the latest installments including  the one above dubbed “Notebook,” we have yet another healthy dose of awkward humor from the cavalcade of ESPN and Association talent.

The spot features NBA commentator Mike Breen, Warriors head coach/former ESPN analyst Mark Jackson and his shooting star, Steph Curry. The trio stumbles upon Jackson’s old draft notebook while storing luggage, complete with some rather unflattering notes on Curry. Predictably, this results in the comic awkwardness that’s been synonymous with this ongoing campaign and continues the long line of funny RV spots W+K NY has created for ESPN.

The second spot of the campaign, “Clapper,” is not as noteworthy. It features Breen and Curry in some by-now old hat clapper humor. You can view this quick spot and credits after the jump.

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NBA on ESPN Crew Bunks Up for New RV Spot

Another day, another team-up between ESPN and W+K. “Inner Monologue,” the latest 30-second NBA on ESPN RV ad created by W+K New York, answers very important questions about the crew’s sleeping arrangements. Yes, some players and analysts do have to bunk up. Bulls All-Star center Joakim Noah has to sleep in the same bed as ESPN kingpin Bill Simmons, even though neither of them are happy with the situation. Noah, who stands 6’11″, probably has a better argument than Simmons, who is listed at an unconvincing 6’2″. Simmons, for all his Boston sports proclivities, is in bed with a Bull. He’s actually sleeping with the enemy. But wait…as with most of the RV spots, there’s a Jeff Van Gundy punchline. And as usual, it’s the best part of the clip. Not only is Van Gundy funny-looking, but if you’ve been following his RV escapades, whether getting stuck on the stunt double vehicle or trading glasses with Russell Westbrook, you know that JVG is also funny. And in a sports media world that is often lacking in self-deprecation and humor, the silly shtick from the NBA on ESPN panel is always nice to see. Credits after the jump.

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