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Posts Tagged ‘Marc Marrie’

Doogie Howser (Almost) Drinks Heineken Light for W+K NY

From a kid in scrubs to a man with an angry inch, Neil Patrick Harris is quite possibly our leading example of a Renaissance Dude. The star may now add “drinking beer” to his illustrious resume along with acting, singing, cooking and talking to Smurfs.

Well, sort of…

According to The New York Times and Stuart Elliott, NPH (as the cool kids call him) will help promote Heineken Light in a humorous campaign created by Wieden + Kennedy New York that includes television and online spots and a microsite: besttastinglight.com.

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Delta’s ’80′s In-Flight Safety Video’ Crams as Much Decade’s Worth of Nostalgia Into 5 Minutes

We’re not sure who’s behind it, but “Delta’s 80′s In-Flight Safety Video” manages to turn the normally insufferable flight safety video into something totally rad (Update:  It is W+K NY, credits after jump).

The 5:22 video should send a welcome wave of nostalgia over children of the 80s (I don’t really qualify, although I did have a Teddy Ruxpin). It manages to cram as many 80s references as possible into the video, while simultaneously tackling the basics of flight safety. From mullets to Alf to vintage electronics, the cultural touchstones are piled on so fast you might not catch them all. It’s definitely the most entertaining flight safety video we’ve ever seen, and a clever way to get people to watch something they’d normally ignore. Bonus points for enlisting Jerry Casale from Devo.

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Lorraine Bracco Brings Her Signature Rasp to Deutsch’s Holiday Netflix Spot

Lorraine Bracco (she of The Sopranos and Goodfellas fame, of course) lends her familiar voice to Deutsch LA’s new holiday spot for Netflix, and predictably, makes the ad work.

In the spot, “Tree Topper,” Bracco voices the part of the smiling porcelain tree topper that has been part of the McDermott family for 34 years. Through the tree topper we see the wild antics of the McDermott boys, as well as Christmas cooking failures and Uncle Luther’s fake snow. Despite the occasional difficulties living with the McDermott family, Bracco’s tree topper enjoys when the family curls up to enjoy watching something on Netflix.

It’s not the most original of concepts, but Bracco makes it work. Her voice is not only recognizable, but dramatic and expressive. This helps make the idea of a sentient tree topper seem less ridiculous, and even imbues the character with emotion and personality. It helps make the spot not seem overly sentimental, and her delivery of the spots’ final line really brings out just the right amount of curmudgeon from Bracco’s character. While celebrity voice acting is so often an afterthought used as an easy cash-in, Deutsch LA hits the mark by casting Bracco for “Tree Topper.” Hopefully other agencies are taking notes. Credits after the jump. Read more

Duncan/Channon Mines Dorky Humor for DriveTime

San Francisco agency Duncan/Channon have a new campaign for DriveTime that attempts to mine buddy comedies and old cop shows to make funny spots about buying a car with poor credit.

The two new spots, directed by Adam Brodie & Dave Derewlany, feature a team of two adorably dorky women (I’m intentionally avoiding the term “adorkable” here) driving around a homemade rescue vehicle. When the two see credit-crunched car shoppers they come to the rescue, bringing them to DriveTime where they can expect low-priced leases and loans despite poor credit. In one of the spots, the couple rescue a woman denied a car loan at a dealer; in the other it’s a man crammed into a packed bus who thinks he “can’t afford a car.” With DriveTime’s low-priced leases, he “can’t afford not to get a car” the two say at the same time.

Its brand of cutesy humor isn’t anything new, but it is kind of a fresh approach for selling this type of brand, usually populated by more downbeat messages about how you no longer have to let bad credit stand in your way. As such, the spots are welcome, even if one of them (“Keepin’ It Real”) falls flat on its face. “Next Stop Freedom” (featured above) is a little more successful thanks to an unexpected bit thrown in at the end. There’s potential for the approach to go places, and at the very least it moves away from the tired “Do you have bad credit?” opening spots we’ve all seen a million times. I’m interested to see where Duncan/Channon take this in the future. Credits and “Keepin’ It Real” after the jump.  Read more

Samsung’s Smart TV Will Delight Even the Most Senile of Family Members

The future of TV is evidently here, and a new series of spots from 72andSunny for Samsung portray the typical American family coming to terms with the fact that they will forever be enslaved to the glowing rectangle in their living room, especially considering that it now hooks up to the Internet.

Yes, Samsung’s smart TV comes with a remote that turns the set on when you hold it up to your mouth like a microphone and say “Hi, TV.” Useless? Maybe, until you consider that crippling loneliness that most of us endure. It’s nice to be able to talk to someone sometimes, you know? Even if it is just a TV. A nice, friendly TV who you can tell your problems to and routinely greet.

Samsung is also offering an “Evolution Kit,” which you can stick on the back of your grandfather’s TV. Of course, being a total grandpa, gramps will inevitably turn the conversation into one about his hip. Silly grandpa! Always talking about his fake hip. What a total grandpa move. One more spot, which features the grandpa and the dad watching Star Trek, and credits follow after the jump.

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Google Fights Siri Using the Power of Adorable

From Venables Bell & Partners, the same agency whose larger-than-life contraptions for Google Maps and Google Fiber injected a third-dimension into the online world, comes two very different-looking spots for the new Google Search App.

Unlike the Maps and Fiber work, which relied on large, custom-built machines to explain the functionality of the Google’s tools, VB+P is relying on a more traditional mode of storytelling for the Search App, focusing on how the voice-activated tool assists regular people in daily life. Yes, a young girl being forced to dress like Martin Van Buren for a school project is a bit improbable. But, still, mom goes into mom-mode with the help of the Search App, and creates something pretty amazing in just a matter of minutes.

A second spot, “Umpire,” is just as pleasant. What I like about these spots is their simplicity. Unlike Siri, Apple’s voice tool which, due to its terrible functionality most iPhone users avoid like the plague, the Google Search app functions as an easy on-the-go reference tool that seems to actually work. While neither of the real world situations depicted in the spots is all that likely, imagine the wonders the Search App could perform on bar bets. Why, you don’t even have to go to Wikipedia first anymore! Credits after the jump.

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eBay Reminds Holiday Shoppers That Ponies Are Dangerous Animals and Terrible Pets

Yes, the holiday advertising season is upon us, and with it comes glad tidings of great consumer spending.

Taking the lead for Christmas 2012 is eBay, that magical monolith of online shopping, who in this spot for VB+P is reminding idiotic, out-of-touch wealthy parents that buying your young daughter a pony is a fucking stupid idea. Sorry, dumb parents, but ponies are terrible pets that do not cope well with being indoors. Also, it’s been proven that ponies will most certainly turn on their young female owners, stomping them to death in protest for being plucked from their wild environs for a life of servitude (not really).

But, really, if you’re even slightly considering buying your daughter a pony for Christmas, you need to stop. This will not make you a good parent, and in two years, your daughter will neglect her tiny horse and force you to have to lure it into a field off the highway to put down. And, do you really think one bullet will kill that thing? Any way you look at it, it will be more expensive than buying a stuffed pony on eBay. Credits after the jump.

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Pizza Chain’s Stoned-Looking Mascot Will Stalk its Twitter Followers

We were a bit stacked on the campaign front yesterday, but we couldn’t overlook this amusing, somewhat creepy but ultimately harmless effort from the folks at Atlanta’s Fitzgerald+CO for pizza chain, Mellow Mushroom. We’ve been told that the chain, which was founded nearly 30 years ago near Georgia Tech University, embraces a hippie mentality, a fact that’s reflected in its rather, um, laid-back mascot you see in the clip above.

The rather dazed and confused character is part of Fitz+CO’s effort to gain Twitter followers for its client and show to love for a select few current ones. But rather than just click follow on their Twitter profile, the agency decided to take it several steps further and actually have a couple of mascots, “Mel” and “Dude,” trail 20 @mellowmushroom followers over a period of one week. The video you see is hopefully a precursor for many more to come. Additionally, if you want to “Follow Mellow,” click here and you could win free pizza for a year. Hey, there are currently 130 Mellow Mushroom locations in 100 cities, so you could be in luck. Credits after the jump.

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eBay, VB&P Salute Crazy People

Ladies be lovin’ handbags, amirite guys? I mean, what woman in America can’t totally relate to how absolutely insane this purse-coveting psychopath becomes upon seeing the item of her dreams?

To be honest, I only recently became aware that the target demographic of Venables Bell & Partners’ and prodco Arts and Sciences’ new spot for eBay, “Frenzy,” is actually all too real. My ladyfriend works for a luxury consignment store in Chicago, and I find it absolutely fascinating how closely her company is tied to eBay. In my uninformed mind, selling second-hand apparel online means finding the strengths (or surpluses) in your company’s inventory and writing Google Ads to move product. However, I’ve come to learn that a highly-rated eBay account is the best advertising for a company that sells high-end designer products. If the game is to sell a $40,000 python skin purse, eBay can actually make all the difference.

The new campaign from VB&P consists of two other TV spots. The second of which (above) finds parents indulging in their conspicuous consuming habits in order to ease the transition into new parenthood. Hey, if you can’t sleep at night, it might as well be the fault of a crying baby AND a brand new speaker system. Yes, these people are terrible. Credits and the third spot follow after the jump.

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With PlayStation and ‘MLB12: The Show,’ Hell Freezes Over

From the “Curse of the Billy Goat” in 1945 to the Steve Bartman incident in 2003, the Chicago Cubs are bar none the most “cursed” team in professional sports history. Even Boston’s “Curse of the Bambino” only battered around the Red Sox for a paltry 86 years. The Northsiders haven’t won a World Series in 103.

Each spring, you hear the Cubs loyal say, usually jokingly, “What if this is the year? Can you imagine what would happen to this city?” Well, Deutsch LA and director Matt Aselton are making the impossible come to life in this new spot for PlayStation and “MLB12: The Show,” which was filmed with permission from the Cubs and the help of 155 extras in Chicago last month. The city erupts from Wrigley Field to the Loop, and, wow, the Wiener’s Circle is even more insane than usual. But, almost cruelly, the fantasy abruptly ends when we’re taken inside one emotional fan’s living room.

Sorry, Cubs fans. The curse is still on. But, with new president of baseball operations Theo Epstein and manager Dale Sveum, maybe, just maybe…NAW, who are we kidding? Credits after the jump.

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