In this spot created by Saatchi & Saatchi’s Brazilian office to promote client Electrolux’s new refrigerator, things blow up. Slowly.
The idea is that the fridge can help Brazilians eat better via “product differentiators, such as the applications Vida Saudável (Healthy Living) and Livro de Receitas (Cookbook).”
While the spot doesn’t quite explain how the refrigerator’s interactive screen will empower us to minimize our sugar cravings and convince us to eat more leafy greens, it does look cool in a late-90′s action movie sort of way.
The campaign will also include magazine inserts and other placements.