In case you haven’t heard or overlooked it, Rokkan, which has served as the web AOR of Virgin America among several other clients, grabbed the Stolichnaya account this week. Why the bi-coastal shop? In a statement, Marco Ferrari (love the name), CMO of Stoli’s parent company SPI Group, says, “In the pitch process, Rokkan clearly demonstrated that it understands the core of our brand’s image and attitude. While they presented a fresh new way to portray Stoli in our marketing communications, they retained the edge, wit and sophistication that has come to characterize the brand through the years.”
As we try to quell our urge for a Stoli Blue and tonic, let us just add that the account was previously handled by LBi. According to AdAge, Stolichnaya is still on the hunt for a creative agency after parting ways with Ogilvy last month.