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Posts Tagged ‘Marcus Nispel’

Monday Morning Stir

-New York-based brand advisory/communications firm Roth Partners welcomed three new senior partners to its executive management team including Digitas/Ogilvy alum Tracey Reilly as managing partner, former Y&R creative director Keith Evans as ECD and ex-Interbrand North America president Martyn Straw as director of strategic planning.

-krow communications and Rubber Republic have teamed up to created a “Mum Rap” for the Fiat 500L. Take note, hip Toyota Sienna-driving parents.

-Director Marcus Nispel, who’s carved a niche for himself over the last few years helming horror remakes–sorry, “reboots”– including Friday the 13th and Texas Chainsaw Massacre, has joined the roster of bi-coastal prodco, Tool of North America. link

-PHD has tapped Kaplan Thaler alum Kim Bates to head up its new U.S. brand planning practice. link

-Best Buy is giving founder Richard Schulze until Feb. 28 to come up with a takeover bid for the company. link

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ASICS Gets a Case of Runner’s High

From Vitro (the agency formerly known as SKINNY) comes the above TV spot launching the super-light ASICS GEL-Neo33.

As a runner, I can confirm that a move to lightweight shoes has a profound mental effect, similar to how drinking Gatorade can make you think that you’re somehow better at basketball. When your knees and shins hold up, you tend to push yourself past where you would go with heavier shoes, despite experiencing a similar level of fatigue.

Clearly, the joggers in this spot feel the same way, running deep into the late hours of night with their glowing balloons trailing behind them. After constructing a floating tribute to their lighter-than-air idol, the runners rock out to some soaring indie music. Hey, there’s nothing wrong with positioning yourself as the athletic footwear provider to the fashionably fit, is there? See more from the campaign here and view credits after the jump.

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