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Posts Tagged ‘Margaret Keene’

Mullen Names New Top Creative in LA

353606cMullen has named Margaret Keene executive creative director of the agency’s Los Angeles office, AdAge reports.

Keene comes to Mullen from Saatchi & Saatchi Los Angeles, filling a role left vacant since the departure of Peter Rosch late last year. She will report to Mullen’s North America Chief Creative Officer Mark Wenneker.

Keene joined Saatchi & Saatchi in 2011, where her work included multiple campaigns for Toyota. Prior to Saatchi, Keene spent over a decade at TBWA\Chiat\Day, arriving as an art director in 1996, and eventually working her way up to group creative director. While at TBWA\Chiat\Day she worked on brands including Apple, Nissan, Levi’s, Kinko’s, Taco Bell, ABC and Shutterfly. Mullen opened its Los Angeles office in June 2013, following winning the Acura business in March of that year. Read more

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Saatchi LA Concludes Muppets Campaign for Toyota Today

Saatchi & Saatchi LA released the latest online video for their Muppets Toyota campaign yesterday, featuring Kermit and Pepe filling up at a gas station en route to the premiere of Muppets Most Wanted in Los Angeles. The campaign, which began with the Muppets at the Super Bowl and followed them on a schlep across the country as they posted images on Facebook and Instagram en route to their film’s premiere, concludes today as the Muppets pull up to the red carpet at the Muppets Most Wanted premiere.

The new video, one of four released for the campaign thus far (we imagine there may be one more filmed on the red carpet), sees Kermit and Pepe shooting the shit with gas station attendants, and even hitting on some ladies. Notably, when Kermit mentions that Miss Piggy will like it that they get the windshield cleaned, Pepe badmouths her and says she’ll just make the inside dirty anyway. Kermit can’t help but agree. Upon leaving the station, the pair realize they may or may not have actually filled up the tank.

The spot is kind of fun, but leaves a lot to be desired (it doesn’t help that they already did a gas station spot with Pepe). Maybe it’s just that I have high expectations for all things Muppets, but it feels like there was the opportunity for something more here. The other videos released for the campaign elicit much the same reaction, although Rolf and Rizzo’s video is a slight step up. It’s great to see the Muppets in action, and these are far from terrible, but I wish Saatchi and Toyota could have done more with the opportunity. Stick around for a pair of Saatchi LA’s other Muppet spots for Toyotoa, along with credits, after the jump. Read more

Adams Leaves Saatchi & Saatchi LA

chrisadamsWe’ve received confirmation from those in the know that Chris Adams has parted ways with Saatchi & Saatchi LA, where he served as executive creative director for nearly three years. We’ve been told that Adams’s last day at the agency is this Friday. Meanwhile, we’ve been told that his creative partner-in-crime at the agency, ECD Margaret Keene, is remaining on board at the agency. The pair joined Saatchi LA from TBWA\Chiat\Day LA, where they each spent well over 15 years. During his time at the agency, Adams was involved in the Apple launch of iTunes, iPod, the Power Mac G5 and The Beatles’ debut on iTunes as well as campaigns for Nissan and Pedigree. No word on his next destination.

Toyota’s Tundra To Tow a Gigantic Spaceship

Americans love consumption and firepower; any campaign that focuses on those concepts is bound to get us going. So when Toyota combined the power of cars and rocket ships, we took notice. The automaker’s latest campaign, ‘The Tundra Endeavor” (we’re checking to if Saatchi LA’s involved), plays to our obsession with outer space and our appreciation for all things wheeled and rugged. On October 13, one Tundra truck will tow the “national icon” Endeavour from LAX to its new home at the California Science Center.

To track the phases of ‘The Tundra Endeavour,’ Toyota has built a destination site. It currently features a generous Twitter promo (tweet, and Toyota will donate $50.00 to the CA Science Center) and a video on their upcoming challenge. To ensure their truck was up to the task, Toyota experts hitched it up to 307,000 pounds of material. It’s a normal Tundra truck,  they assure us; it’s just like the one you’ll buy in the lot.

If you’re a truck aficionado, it appears you’ve got two things to get excited about: one, getting to drive alongside a spaceship on the highway as it makes its trek to the museum and two, eventually driving this extraordinarily powerful rig. Just please, use its capabilities, whether you tow a horse trailer or a yacht. If you’re riding solo in a vehicle that has the ability to tow an epic national emblem (and thus probably gets 4 miles to the gallon), expect to dodge a few tomatoes and “accidental” car keys, especially in California.

Update: We’re still confirming but it does appear to be Saatchi & Saatchi LA’s handiwork as a tipster kindly sent us this:

“Saatchi LA creative team Verner Soler (Senior Art Director) and Graham McCann (Senior Copywriter) came up the idea of the Tundra Endeavour. Erich Funke is the CD. Chris Adams and Margaret Keene are the ECDs.”

 

The Toyota Venza is for Baby Boomers, Millenials Need Not Apply

It seems like a bold move, marketing a new vehicle toward baby boomers and away from younger buyers. But, hey, you don’t see many people under 40 cruising around in Pontiac Azteks (which the Toyota Venza sort of looks like), so why not market your new vehicle to empty nest-ers?

This new collection spots centered around “Baby Boomers Gone Wild” comes from Saatchi & Saatchi LA, and according to the announce, the concept comes from “Saatchi LA’s consumer insights research, which reveal that active boomers are willing to spend on things that bring them self-fulfillment; are exploring interests and activities that promote personal growth and evolution in the interest of staying young, flexible and relevant.” Unlike their children, who as you know use social media only to talk to friends and look at pictures of puppies, not to find keggers or hook up with other singles on social networks (duh).

So, how about it boomers? Do you feel empowered by the Toyota Venza, as having your children move away gave you a new sense of freedom as opposed to an identity crisis? Or, do you think that despite Saatchi LA’s research, they missed the mark with this new vehicle launch? Credits and two more spots after the jump.

Read more

Chiat LA Creative Tandem Takes Off for Saatchi

Literally moments after admitting to a few defections, Saatchi & Saatchi Los Angeles announced that it’s brought on two new executive creative directors, namely Chris Adams and Margaret Keene (guess which one is pictured). The TBWA\Chiat\Day LA alums, wh0 were last GCDs at said agency,  honed their craft as creatives on Nissan and Pedigree while at said agency. The pair had been TBWA lifers, where they spent a combined 34 years.

The creative pair, who last worked on the “Think Different” campaign for Apple (starring The Beatles), released this statement: “We’re incredibly excited to be joining the Saatchi & Saatchi LA family. They are wonderful people and Toyota is one of the world’s best brands” (Adams).

“They’ve built something really special, and we are thrilled to have the opportunity to come in and help write the next chapter,” Keene adds.

Chiat LA Appoints ACDs to Nissan Team

Despite some of the creative bleeding that’s occurred on the Pepsi/Gatorade side over the past several months, TBWA\Chiat\Day Los Angeles at least has some positive news to report in regards to its Nissan account. The agency announced that it’s appointed Glenn Sanders, Dylan Schwartz, and Garman Yip as ACDs on the automaker’s business.

Together, the three creatives most recently worked on the “Innovation for All” campaign for Nissan Leaf. Sanders (pictured), who has been freelancing for the likes of TBWA\Chiat\Day and Digital Kitchen over the past 15 months, was formerly a creative director at The Viral Factory and once served as interactive ACD within Chiat’s \TEQUILA unit. Schwartz also spent time at \TEQUILA as an art director and once held a senior AD post at Chiat LA. Like the others, Yip is no stranger to TBWA\Chiat\Day either, having spent 2004-2007 there as a senior art director.

In a statement, Chiat LA CCO Rob Schwartz says the three appointees “together add creative, digital and integrated focus to an already talented group.” The new ACDs will report to Nissan under group creative directors Margaret Keene and Chris Adams.

More: “Two More Chiat LA Departures? Two More Chiat LA Departures