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Posts Tagged ‘Maria Bamford’

Canadian Department Store Releases Bear Mascot Into Wilderness

Canadian 80-something-years-old department store Zellers is about to be replaced by Target as part of the latter’s strategy of complete world domination.

In celebration of the forceful Target takeover, Toronto-based shop John St. is giving the store a teary farewell, following Zellers’ beloved anthropomorphic bear mascot, Zeddy, as he attempts to start a new life for himself in the wild. Of course, Zeddy has spent the vast majority of his days in captivity, having been taken from his home and family while he was just a small cub. As you might imagine, Zeddy suffers without the loving embrace of the department store where he has spent most of his life. The “Everything Must Go” campaign from John St. proves that adapting to the untamed, isolating wilderness is harder than Tom Hanks made it look.

As we watch Zeddy slowly rot away under the stars, his plush fur picked at by vultures while Maria Bamford and a dog with concentric red circles painted around its eye move into his charmingly Canadian former home, we can’t help but feel a little sorry for the bear. Well, Zellers is giving you, loyal consumer, the opportunity to help Zeddy find a new home by adopting him through this Facebook app. One lucky winner will get $5000 donated toward their favorite charity as well as a $500 gift card to buy whatever is left at their local Zellers. If you have a hankering for some looting, visit Zellers’ Facebook page to plan accordingly.

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Tuesday Odds and Ends

-Presenting more holiday hijinks from Maria Bamford, Target and W+K (above).

-CreativeFeed breaks first online game for the Bordeaux Wine Council. link

-Want to know how Twttr became Twitter? link

-Who’s in for Apple’s one-day Friday sale? link

-NYT: Viewers may be willing to watch a lot more ads online.  link

-A grassroots organization uses a PSA to try and stop the TSA from excessive groping. link

-Creative types make nice use of Xbox Kinect. link

-Six steps to building a responsible company, courtesy of O&M chairman Shelly Lazarus. link

-Here’s how to respond to spec work requests. link

‘Frightening’ Target Pitchwoman Returns to Tout 2-Day Sale

Thanks to comedian Maria Bamford (who frightened Adfreak last year) Wieden+Kennedy, director Wayne McClammy and a score from Rocky IV, we have ourselves a rather amusing spot.

McClammy guides Maria through a series of frenzied preparations for “The Target 2-Day sale.” She appears in TV spots and various digital media, including web films, banner ads, and online circulars. And she’s always first in line.

Maria plays her role very well and when mixed with that Rocky IV score, (which is for arguably the best training/endorphin-pumping scene out there), the spot really puts the extra emphasis on her foresight. If you know the tune, you know it stands for hard work and grueling prep. Peep the website for more of the campaign.