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Posts Tagged ‘Mario Andretti’

RPA Issues ‘Slow Citations’ for Honda

To generate excitement for Honda’s upcoming “Fastest Seat in Sports” sweepstakes offering entrants a chance to ride along with Mario Andretti, RPA Andretti went around annoying people going about their everyday business with “slow citations” for doing things too slowly.

RPA and Honda just released footage of the stunt (featured above), which follows the “Honda Speed Control” as they issue these citations to unsuspecting civilians. Three additional “slow citation” videos will be released preceding the end of the sweepstakes on August 6th. Additionally, RPA will be issuing “slow citations” to unsuspecting brands or products that are too slow on Twitter.

“Honda is leveraging one of the most exciting opportunities in all of sports fandom—the opportunity to win a ride in the Honda two-seat Indy Car driven by Andretti—to broaden awareness of this incredible sweepstakes,” said Susie Rossick, senior manager at American Honda Motor Co., Inc. “This humorous video and social effort give us the opportunity to bring attention to Honda’s racing spirit and the advanced technology and performance found in all of our Honda vehicles.”

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Thursday Morning Stir

-Yes, men too can sport their UGGs on the streets of NYC in a new spot from M&C Saatchi (above). link

-Yet another Tomorrow Awards shortlist has been announced. link

-The Occupy Wall Street protesters got their ad in rotation on last night’s The O’Reilly Factor. link

-So long, Adobe Flash. link

-MDC is venturing into sports marketing via an alliance with retired race car driver, Mario Andretti. link