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Posts Tagged ‘Marissa Mayer’

Yahoo Reaches Out to Agencies for Consumer Brand Campaign

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Sources familiar with the matter have said that Yahoo has reached out to agencies for the creation of a new consumer brand campaign, AdAge reports. Yahoo declined to comment to that publication.

The search is being conducted without a consultant, with Yahoo reaching out to a number of agencies and inviting some to pitch ideas later this month. While there is no word on which agencies are involved, Yahoo has worked with Ogilvy and Goodby Silverstein & Partners, its agency of record from 2009-2011, in the past. According to AdAge‘s sources, the company, formerly a large TV spender, is considering all media for the new campaign. Read more

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Thursday Odds and Ends


-Is that Bill Curtis of Wait Wait, Don’t Tell Me narrating this BBDO Minneapolis spot for Skippy?!

-Derek Jeter launches The Players’ Tribune, “a new media platform that will present the unfiltered voices of professional athletes.”

-Dictionary Films announced the addition of Dan Waymack to its directorial roster.

-Facebook sets up formal review process for approving research on its users.

-Circle Graphics, “the world’s largest producer of grand-format digital graphics,” announced the acquisition of Boston-based Mammoth Media.

-RPA launches a site for Honda celebrating “Name Your Car Day.”

-CEO Marissa Mayer attempts to woo advertisers with the “Yahoo brand.”

-Capital One acquired San Francisco-based design agency Adaptive Path.

Yahoo’s Downward Ad Spiral Continues (with Visuals)

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Change is mostly a good thing–unless you ask Yahoo CEO Marissa Mayer.

Last Tuesday, when Yahoo announced its second-quarter earnings, the company said it had reached an agreement with Alibaba ”to reduce the number of shares it is required to sell in the initial public offering, to 140 million shares from 208 million shares.” This one would prove to be timely as those earnings show a four-percent loss from last quarter.

And why? Advertising, or the lack thereof. This is why Digiday produced four eye-catching (and jaw-dropping, if you are Mayer) graphs that further illustrate that downward spiral.

Read more

Monday Odds and Ends

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-Director John X. Carey, who’s picked up a Titanium Grand Prix for his work on Dove’s “Real Beauty Sketches” among other accolades during his career, has signed to the roster of bi-coastal prodco, Tool. link

-Jennifer Giannettoni, aka “JP,” has left her gig as senior broadcast producer at Garage Team Mazda after less than a year to assume the same role at David&Goliath.

-Minus a review, Scranton-based Noble Biomaterials has selected  Northport, NY agency Mamus as its AOR. Mamus will be tasked with repositioning Noble’s X-Static brand.

-Oscar-nominated director/cinematographer Ellen Kuras is joining the roster of newly formed L.A.-based production company, The Corner Shop.

-Can Marissa Mayer‘s cachet with Madison Ave bring in actual ad dollars to Yahoo? link

-Charlie Fiordalis, most recently executive director of client services at Organic New York, has joined Water Cooler Group division Media Storm as managing director of digital and will work across accounts including FOX, FX and Food Network.

-McCann Worldgroup won big at yet another awards show, this time the Central/Eastern European-focused Golden Drums. link

-D.C.-based agency Tier10 takes a look back at the life and career of Mariano Rivera via an infographic. link

Monday Odds and Ends

 

-Havas Sports & Entertainment unit ignition has appointed former OgilvyAction VP/CD John Teter as global creative director.

-CBS Films has expanded its relationship with Starcom USA, awarding the agency its digital media buying/planning business that includes paid social, search and display.

-Aussie rugby players welcome New Zealand’s famed All Blacks in a new campaign from Melbourne-based Arnold Furnace and Volvo (above).

-Yahoo chief Marissa Mayer and WPP don Sir Martin Sorrell have joined the list of speakers at this year’s IAB MIXX Conference. link

-Acxiom alum Todd Cullen has joined Ogilvy as global chief data officer.

-Following a review, Dallas-based indie agency Firehouse has been named creative AOR for San Antonio-based Mexican restaurant chain, Taco Cabana, effective immediately.

-L.A.-based digital agency Modus Operandi has brought on Carolyn Davine as executive producer.

-R/GA and Techstars have joined forces to launch the startup-focused “Connected Devices Accelerator.” link

-Myrtle Beach, SC-based The Brandon Agency has welcomed 22squared/Rawle-Murdy alum Tyler Easterling as its new COO.

Monday Morning Stir

-Director Dean Freeman has joined the roster of L.A.-based prodco Hello! for his first U.S. commercial representation.

-YouTube CEO Salar Kamangar has been selected as 2013 Cannes Lions Media Person of the Year.

-As you have may have heard, Yahoo is acquiring Tumblr for $1.1 billion and CEO Marissa Mayer is promising “not to screw it up.” link

-Actress Claire Forlani continues to enthrall in the latest Dewar’s spot promoting the Scotch whiskey brand’s Highlander Honey line (above).

-Moxie Pictures has signed award-winning director Kathi Prosser for U.S. representation.

Thursday Morning Stir

-Here are your 2013 North American Effie winners (pdf) link

-Welcome to the world of new NYC-based agency, Pixel. link

-We’ve been told Sharon Stone is one of those behind a campaign for World Down Syndrome Day created by Saatchi Italy (above). link

-Two months after calling it quits from her gig from SF/Brooklyn-based digital shop, Propane Studio, Laura Maness has landed a gig as U.S. chief growth officer at Havas.

-Will Yahoo CEO Marissa Mayer be revealing her company’s strategy soon? link

-Mickey D’s adds the chicken McWrap to its permanent new menu. link

Monday Odds and Ends

-Loyalkaspar has opened up shop in Los Angeles and has added Digital Kitchen alum Richard Eng as creative director and Mandy Novak as EP.

-McDonald’s Canada continues in its transparency efforts, showing us this time how its french fries are really made (above). link

-Bi-coastal prodco Pony Show signed director Brad Silberling for U.S. commercial representation.

-Meanwhile, L.A.-based commercial production company MTh added French directorial duo Akama to its roster.

-McCann West/Arnold alum Michael Carey joined Charleston, MA marketing firm Campus Entertainment as EVP, director of client services.

-Yahoo CEO Marissa Mayer has revealed her baby’s name and has deemed her first quarter on the job as “solid.” link

-Facebook reportedly shifted a “huge” amount of ad dollars into mobile in Q3. link

-Coke Zero gets in the Skyfall marketing mix with an experiential effort that challenges unsuspecting commuters to “unlock the 007 in them.” link

Wednesday Odds and Ends

-IPG-owned Lowe & Partners’ healthcare arm ICC Lowe has welcomed Matt Brown as general manager of its flagship Parsippany, NJ office as well as head of its emerging technology and medical device division, Redshift.

-W+K Portland and Nike address children’s lack of physical activity in a new film directed by Lance Bangs dubbed “Extra Time” (above).

-TBWA\Hunt\Lascaris co-founder and current TBWA\Worldwide creative director John Hunt picked up Lifetime Achievement honors at the 34th Annual Loerie Awards. link

-Two years after splitting for a production gig at W+K New York, Marc Maleh has returned to R/GA as group director of the agency’s Data Visualization capability.

-The folks behind The Big Ad Gig, which will unfold next week, Oct. 3, at the New York Times Building, have created a Google doc RSVP form for the event. link; link

-Kansas City-based Barkley has hired Mullen Boston alums/husband-and-wife John and Katy Hornaday as account supervisor and ACD, respectively.

-Vibrant Media redesigned its core in-text advertising product. Check out the demo here.

-New Yahoo CEO Marissa Mayer has laid down her “turnaround plan” for the online brand. link

-Twitter co-founder/board member Evan Williams reveals that his “dream metric” is “how many people saw your tweet.” link

Wednesday Odds and Ends

-ChickFilaConfessional.com creator Natalie Taylor, who also happens to be an ACD/copywriter at Proximity Chicago, discusses her brainchild on HuffPo. link

-Former Digitas U.K. president/Wunderman alum Howard Geisler joined New York/London shop Essence Digital as Google global client partner.

-Grey NY is helping its client the NFL promote its women’s apparel line with the “It’s My Team” campaign, which stars everyone from Condoleezza Rice (above) to Serena Williams to Melania Trump. We had no idea Condi was a Browns fan.

-Apparently, Business Insider has evidence that Progressive is ready to “kill off Flo.” link

-The Shat–sorry, the Priceline Negotiator–lives! Thank you, BSSP. link; link

-Here are your finalists for Digiday’s upcoming Sammy Awards. link

-Welcome to Flickr, Marissa Mayer. link

-Newly appointed GroupM chief digital officer Rob Norman says he will avoid the “digital silo” in his new role. link

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