Ohhh, yes, boys and girls. It’s that time of year again–the time when Chicago’s ad, marketing, and video production community gathers together in a large parking lot over beer, cocktails and shared love of the game.

This year, Optimus’ senior designer Mark Butchko created this wonderful series of posters commemorating the 17th edition of the event. There will be sunglasses! There will be beach balls! And, of course, there will be Modelo!

Gaze upon them, and get hyped. I’ll see you there.