TVNewser TVSpy LostRemote SocialTimes AllFacebook FishbowlNY FishbowlDC PRNewser 10,000 Words GalleyCat UnBeige MediaJobsDaily

Posts Tagged ‘Mark Campbell’

Tuesday Odds and Ends

-Austin-based agency LatinWorks has been tapped as creative agency of record for Jamba Juice. First work from the agency for its new client is expected roll out in Q1 2014.

-It took a couple of weeks, but Persicope has officially confirmed that it’s taken over for Campbell Mithun’s Compass Point Media unit on media duties for Great Clips. Periscope now expands its relationship Great Clips as it’s already been serving as creative AOR for the hair salon chain since 2011. Great Clips won’t officially disclose spending, but Kantar has estimated it at $16 million.

-MRM has acquired Sao Paulo-based agency E/OU. link

-Adam Pincus, most recently managing partner at GroupM agency MediaCom, has assumed the newly created position of EVP/programming and production for GroupM Entertainment North America.

-Couldn’t resist mentioning the clip above for GoldieBlox where little girls turn into little Rube Goldbergs. (Update: And now they send us credits, which you can check out after the jump).

-NYC/Phoenix-based digital agency iAcquire has appointed Anthony Bajoras as VP of customer development.

-Myrtle Beach, SC’s The Brandon Agency has acquired Ohio-based Benghiat Marketing & Communications.

-Digiday continues with its “Confessions of a Young Ad Creative” series. link

Read more

Mediabistro Course

Storytelling for Media Professionals

Storytelling for Media ProfessionalsLearn how to use stories to inspire, connect, and persuade your clients! In this workshop starting September 3, you'll learn how to uncover stories in everyday life, incorporate stories into your media work, use storytelling techniques with clients, all to improve your pitch and presentation skills. Register now!

Wednesday Morning Stir

bebrasil1

-Publicis Groupe has reported a slight total revenue increase of three percent in Q3. link

-Speaking of Publicis and its new partner-in-crime Omnicom are set to talk turkey–specifically “integration”–this week. link

-The Brazilian creative industry has invaded NYC, using a hub in SoHo for a weeklong experiential event called “Be Brasil,” which touts the country’s creativity and innovation. Check out all the event details here.

-San Francisco-based, Dentsu owned ATTIK is ramping up its digital department by bringing on a handful of new staffers including digital creative director Balind Sieber, senior interactive producers Mark Campbell and Alex Lee Barlow, digital account supervisor Lauren Birnbaum, and senior digital account manager, Lana Chan.

-According to a Cologne University study, chewing popcorn in the theater makes moviegoers immune to advertising. What about Milk Duds? link; link

-The full jury lineups have been announced for the 2013 Eurobest awards, which takes place in Lisbon from Dec. 4-6. David Lubars and McCann Europe’s Matias Palm-Jensen are among the notable names serving as jury presidents. link

Everyone Deserves a Snow Day, Even in the Summer?

As everyone laments the conclusion of a great NBA season, we’re all reminded that it’s almost vacation season. Some of us find a beach, others opt for a refreshing hike. You may only think of Colorado ski resorts as a winter vacation hub, but with some creative guidance from Seattle-based Wexley School for Girls, the Copper Mountain resort wants to remind vacationers that it’s still looking to thrive as the summer gets sweaty. Three new Copper Mountain spots will be airing in the coming months. “Golf Triathlon” will be released first on June 24.

The ads are a continuation of Wexley’s “Everyone Deserves a Snow Day” campaign, somewhat puzzling considering school is out and there aren’t snow days to be had. The set-up is overly simple: a standard nuclear family trading uncomfortable banter on a skilift. The premise of a gold triathlon is a dynamic idea in theory, ripe with potential humor, but here it is rendered boring. Showing the golf course to the viewer may have fixed the boredom. The two unreleased spots, “Events,” and “Woodward,” are much of the same: jokes that don’t make you laugh. Same background, same skilift, no variety. A bland campaign for a bland Friday.

You can see the other two spots and credits after the jump.

Read more