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Posts Tagged ‘Mark Gross’

DDB Debuts Skittles’ First Ever Halloween Ad

It seems odd that there’s never been a Halloween ad for Skittles. While the brand may not have the same kind of association with the holiday as, say, Reese’s, it still commands a good deal of exchange value for kids swapping trick or treat hauls. And yet DDB Chicago’s new Halloween spot, extending the brand’s “Experience The Rainbow” campaign, is the brand’s first foray into Halloween advertising.

As you might expect, the ad contains the level of weirdness associated with that campaign, and the brand’s advertising in general. When a boy finds himself stuck in a giant spiderweb, attempting to reach a bag of Skittles, his friend wonders what to do. Then a giant spider shows up, promising to help if he gets stuck, and thus begins a lifelong friendship…or does it?

The spot is rolling out as a 15-second broadcast spot and an extended, 45-second online video (featured above), and will run until Halloween. Read more

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DDB Chicago Unleashes ‘Tiny Jet’ for Starburst

DDB Chiacago released a new spot for Starburst yesterday called “Tiny Jet.”

The latest attempt to answer the question “How do they get Starburst to taste so juicy?,” the new 30 second spot sees a caterer explain that “They use wicked small fighter jets to shoot the juiciness into every Starburst.” Inexplicable use of the word “wicked” aside, it’s kind of a fun idea, with the fighter jet soaring over a laundry basket and through the kitchen into the living room to shoot juicy missiles at an about-to-be-consumed Starburst, before the jet meets with a surprise ending. “It takes guts,” the moved caterer says, followed by the “Unexplainably Juicy” tagline. Credits after the jump.

Update: DDB Chicago’s latest Starburst campaign also includes the 30 second spot, “Land of Intensity.” One student in a library provides his own answer to the juiciness question: Starburst imports intense juiciness from the Land of Intensity, where everything is super intense. The comical portrayal of the Land of Intensity may be our favorite Starburst explanation yet. Check it out after the jump, along with credits for “Tiny Jet.”

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DDB Chicago Imagines Skittles Cloud As Pet, Problems Ensue

DDB Chicago continues bringing out the bizarre for Skittles in a new campaign complete with some perhaps unintended implications.

The new spot features a cloud named Freddie, who, when walked by an elderly woman “rains” Skittles after being pet. Now, the problem with portraying a product as something that comes out of a pet while being walked is…well, pretty obvious right? Okay, I get that Freddie is a cloud and that DDB has been doing strange stuff for Skittles for a while now, but you don’t want viewers asking, “Is that cloud pissing Skittles?” — a distinct possibility here. In the 30-second spot, “Cloud,” Freddie responds very differently when a curious onlooker attempts to pet him, ending with the spot-specific tagline “Pet The Rainbow. Taste The Rainbow.”

The campaign features two more 30-second adverts, each following the same oddball theme, with Freddie going to the vet and the groomers. Additionally, DDB Chicago teamed up with PR agency Olson to build a remote-controlled, Skittles-dispensing cloud. Built from the ground up, the cloud “features two unique dispensing functions and a variety of fun lighting and audio features.” It’s a high-tech evolution of The Rainbow team’s past Skittles-dispensing gifts like pinball machines and vending machines, and a pretty cool extension of the campaign (we’ll hear more about this later in the week). Stick around for credits and “Groomer” after the jump. Read more

RIP DDB CD, Brad Morgan

ddb_logo1We received the sad news that last week, DDB Chicago creative director Brad Morgan lost his battle with cancer. Morgan had been with the agency for a quarter-century and helped lead creative on accounts ranging from Anheuser-Busch and McDonald’s to Frito-Lays and Mars. Here’s a note to staff from DDB Chi SVP/ECD Mark Gross, who mentions among other things mentions arguably Morgan’s most notable accomplishment at the agency, verbatim:

“Brad Morgan was a highly respected art director, who worked at ad agency DDB Chicago for over 25 years. It was an outstanding career filled with numerous highlights and accomplishments. Brad was a talented, skilled artist and a stellar art director with a keen sense of style and taste. As Creative Director, Brad became a beloved and respected leader. His positive attitude was infectious and uplifting, and his passion for advertising unequaled. He was a tireless worker, who always took pride in everything he did. No matter how tough things got, Brad worked through it with a warm smile on his face.

Brad worked on numerous accounts throughout his career. His most notable accomplishment was the invention of Chester Cheetah – an iconic character still being used today. Brad was also responsible for creating many of the most memorable and revered Super Bowl Ads for Budweiser and Bud Light.

The only thing more impressive than Brad’s list of talents was his fun, warm, genuine, caring personality. He was a true gentleman, a good friend, a caring soul and just an all around terrific guy to be around. Anyone who worked with Brad would tell you how special of person he really was.

Brad Morgan, thank you for everything you gave us and for being the terrific person that you were. You will be sorely missed.  We all raise a Jack and Coke in your honor and say God bless you – farewell dear friend.”

 

Replacing Your Teeth with Skittles a Sure Bet to Receive Hot Makeouts

From DDB Chicago comes the latest spot for Skittles which encourages young girls at go-kart tracks to “French the Rainbow,” thus stealing sugar-coated dentures away from shy boys nationwide.

The last time we saw a non-adult steal a kiss in a nationwide campaign was with “Prom,” Audi’s Superbowl spot from earlier this year which some people called “rape-y” and positioned Audi as “promoters of sexual assault.” Will a similar outcry occur at the defense of the candy-toothed victim in this spot? No, of course not, and feel free to get all outraged about that in the comments if that’s how you feel like spending your Wednesday.

But, before you do, I invite you to consider the true crime in this spot: Taking advantage of the young boy’s obvious dental disability to sell candy. It’s obvious that his family was unable to afford adequate dental care, and the boy must live his whole life frowning so that his sweet secret isn’t revealed. Ridicule at that age from classmates can really mess a kid up. Credits after the jump.

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Cimino, Gross Promoted to ECDs at DDB Chi

DDB Chicago veterans Mark Gross and Bill Cimino have reason to celebrate this week as they’ve been promoted to executive creative directors at the agency. The duo, who will report to CCO Ewan Paterson (pictured middle), have nearly 35 years combined experience under their belt at DDB’s Windy City office.

Cimino (pictured right) started at the agency as a copywriter in 1993, then moved up to CD on accounts including Anheuser-Busch InBev and State Farm before assuming the GCD title on the McDonald’s account in 2006. Gross (pictured left), meanwhile, began as an AD at DDB in 1994 and eventually wound up as GCD on Bud Light (“Real Men of Genius,” for example), Bud Light Lime and Cars.com.

It appears that with their new titles comes an increased focus on increasing DDB’s digital presence, with Gross adding in a statement, “Bill and I will work incredibly hard to make the agency the most integrated, technologically advanced and forward-thinking shop in the industry.” Could be one hell of an undertaking, we think.