Mark Holden - AgencySpy

RP&, Acura Get Weird with the Holidays

Bob Marshall — Thu, 16 Dec 2010 17:00:39 +0000

It might be odd to see venerable luxury car company Acura advertising savings these holiday season. But, agency RP& is doing that, in a strange and actually pretty funny fashion.

Seven holiday spots from RP& for Acura are being used this holiday season, all directed by Chelsea Pictures’ Rick LeMoine. As the ads state, Christmas gifts can lean toward overindulgence and overspending, or lead to simplicity. If you’re like me, the perfect gift can mean heading to the suburbs to find the last remaining copy of Mark Twain‘s autobiography because the entire city sold out weeks ago (oops). Or, if you’re just in the market for a simple luxury car (ha), you can by an Acura during the “Season of Reason.”

So next time you scoff at your friend for “reasonably” buying an Acura this holiday, remember, people won’t carpool with you because you “reasonably” bought a Toyota hybrid last holiday season.

Another spot and credits after the jump.

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PHD Promotes Holden to Global Strategy Director

Kiran Aditham — Mon, 06 Dec 2010 10:51:33 +0000

Mark Holden is leaving the confines of PHD Australia and returning home to London to take on the global strategy director post at the agency. Holden, currently managing partner at PHD’s operation Down Under, will assume his new title in January.

Holden moved to Australia three years ago set up PHD’s office there and subsequently helped the shop win 16 new clients in the past 12 months alone including PepsiCo, Guthy Renker, National Australia Bank and Google. Holden, who has been with PHD network since 2001, says in a statement, “I am very excited about being able to help build upon the success the PHD network has already achieved. PHD is a wonderful and unique company as it is genuinely driven by a higher purpose – that of finding a better way. It is a complete privilege to help steer this amazing company and this amazing group of minds.”

Holden started his ad career as a planner at Saatchi & Saatchi before heading over to OMD to head a planning group that counted clients such as Gillette, Boots Plc and Volkswagen.

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Monday Morning Stir

Kiran Aditham — Mon, 06 Dec 2010 09:40:35 +0000

-Lamps get down and dirty in a recent spot from MTV UK. link

-BBDO nabbed the Arby’s account. link

-Facebook overhauls its profile pages. link

-Mashable says that social gaming is the next frontier for advertisers. link

-Google boosts copyright, piracy protection for search. link

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Kevin Bacon Worships Kevin Bacon Thanks to Logitech, Google TV

Michael Musco — Thu, 02 Dec 2010 13:36:48 +0000

This spot from Goodby, Silverstein & Partners for the Logitech Revue with Google TV stars Ivan Cobenk, aka Kevin Bacon, who is an obsessed fan of, yes, Kevin Bacon (during the Footloose era of course) and uses his Revue to keep him immersed in everything Bacon. So much for a six degrees game.

Does this spot really show off the capabilities of the device? The message is whatever content you want to find, you can get through this device. Well, while we know for sure you won’t have a problem finding anything Bacon-related, it would be nice to see a little diversity. It would only help the product. Peep full credits after the jump.

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