-Car buffs Jerry Seinfeld and Jay Leno will stop at nothing to be first in line for the NSX (production commencing in 2015) in Acura’s first Super Bowl spot (above). The ad comes to us from RP& and director Craig Gillespie. link

- InĀ  “we were totally not expecting this” news, CP+B’s PR chief, VP, etc. Katie Kempner takes issue with the recent Slate piece about her agency. link

-Which digital agencies lead the pack when it comes to mobile marketing expertise? link

-Do you want to “Get on the Shelf” at Wal-Mart? Well, you have less than a month. link

-McDonald’s is narrowing down agencies in its NY co-op review. link

-Canadian hardware/gardening brand Rona tapped Sid Lee as lead creative agency.

-Has anyone in Chicago seen Groupon kiosks? link

-The One Show, Interactive and Design submission deadlines have been extended to Feb. 10. A $50 late fee applies to entries creative after Jan. 31. link

-Director Mark Palansky signed with L.A. prodco BRW USA for commercial representation.