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Posts Tagged ‘Mark Ronson’

Your Final Cannes Lions 2012 Report

With the 2012 Cannes Lions is in the books, we’d like to thank our roving reporter Yunilda Esquivel, EP at The Institute, for providing her take on the week-long event. Here are her final observations and thoughts from the French Riviera. Take it away.



Hello AgencySpy Readers!

After a hectic week of panel discussions, pool parties and endless warm Mediterranean nights on the Carlton’s infamous terrace, it all boils down to the much anticipated final gala in the Palais’ Grand Audi Auditorium. Highlights of the evening: MJZ won the Palm d’Or, again. Wieden + Kennedy was deemed the advertising agency of the year. BETC Paris won the Film Craft Grand Prix for ‘Bear’ for Canal+. And, the highly sought after Titanium Grand Prix went to R/GA New York for ‘Nike+ Fuelband’. Check out the full list of winners here.

And now, I leave you with a look back at some of the most memorable moments of the week:

Biggest Breakthrough:
Caviar entering the Palm D’or list, finally. Bravo!

Most Anticipated Success:
Chipotle Back to the Start, Branded Content and Entertainment Lions Grand Prix.  One of the sweetheart campaigns of the year for its beautiful execution and heartfelt message to support farming families in the United States. Check out the case study here.

And, if you haven’t yet, download Willie Nelson’s frank, raspy version of “The Scientist” here. All proceeds go to Chipotle’s Cultivate Foundation that, as their site explains, is committed to creating a more sustainable and healthful food supply and to raising awareness concerning food issues.

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Mediabistro Course

Storytelling for Media Professionals

Storytelling for Media ProfessionalsStarting April 22, this in-person workshop will teach you the specific ways to incorporate storytelling into your personal and professional life. Students will examine the role of storytelling in business and put their newfound skills into practice with a series of improvisation, writing, and presentation exercises designed to help them uncover personal stories. Register now! 

Your Day 4 Cannes Report

As promised, our Cannes reporter Yunilda Esquivel, executive producer at The Institute, has weathered a long day and filed her latest observations from the event. Take it away.

Hello from the South of France!

Dear readers, this has by far been the longest day of the week! After a day jam packed with panel discussions at the Palais, I headed out to hit the four major events that night: MassiveMusic’s “The World’s Biggest Agency”, Indian Advertising’s event, Nunchaku + Primo, and the highlight of the week so far, a private concert on the beach hosted by Microsoft Advertising and Innocean Worldwide.

Here’s the recap:

Best Moment of the Week:

The Fireflies (below) arrived! Ending their 1000km 8 day trek from Lake Garda in Italy to raise money for Leuka, a charity, as described on their site, formed to support Research & Treatment of Leukemia at the Hammersmith Hospital, London, renowned as a world leader in treatment of Cancers of the Blood, the 50 riders Hosting their finish line party right in front of the Palais.

Check out their site to support the cause and learn more about the tour.

And, LA friends, check out the West Coast Tour. Definitely something to get involved in if you’re a cyclist!

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Friday Morning Stir

-The 10-year Publicis Groupe/Dentsu strategic alliance has come to an end, with the former buying back 18 million of its own shares from the latter.

-Cleveland-based agency Marcus Thomas has sorted its staff by personality type on its newly redesigned website. link

-BBDO San Francisco launched a campaign for Heavenly Mountain Resort (Facebook login required). link

-Coca-Cola launched its “Move to the Beat” 2012 Olympics campaign starring DJ/producer Mark Ronson (above). link

-Will “Pinning” become bigger than “Liking?” link

-A Brussels agency called Mortierbrigade came up with quite the interesting motivational tool for interns. link