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Posts Tagged ‘Mark Svartz’

Audio Tour Hack Crew Returns with ‘Unadulterated’

HK Creative founder/Prettybird director Hal Kirkland and a collective of ad industry folks including Mark Svartz are back with another Audio Tour Hack exhibit at New York’s Museum of Modern Art. You might remember ATH from their “Artobots” installation at the MoMA from a few months ago. This time, though, the focus turns from Decepticons to the decisive minds of children ages 3-10, who will play art critic and tour guide as part of the Hack’s new “Unadulterated” show at the museum.

According to the ATH crew, each piece in the tour is “expertly” analyzed by the kids, with each sharing their “unfiltered perspective on everything from basic composition all the way to the deeper meaning behind each piece.” If the video above is any indication of what’s in store, we’re totally in. If you’re joining in, you can download the “Unadulterated” tour for free and get more info here before your visit.

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‘I Hate You, Kelly Donahue’ Author Seeks to Reinvent the Audio Tour

Mark Svartz, the former BBH NY ACD responsible for such projects as the Google “Street Boo” Halloween costume and the author of last year’s interactive novel/diary I Hate You, Kelly Donahue, is back with his latest initiative, Audio Tour Hack, which is essentially a collective of ad industry folks who “use creative storytelling to redefine the way people perceive their surroundings.” This guy doesn’t take a break, does he?

Alongside project mastermind Hal Kirkland, a former CD at NY’s Johannes Leonardo and current CD of HK, Svartz and Audio Tour Hack are looking to first transform a sculpture exhibition at the Guggenheim done by world-renown artist John Chamberlain. The first of these audio tour hacks is called “Artobots,” a play on the Transformers canon that runs through May 13 at the renowned New York museum. You can learn more here and listen to the 26-minute “Artobots” piece, which honors the 10th anniversary of the Decepticons defeating the Autobots on Feb. 24, 2028. Wait, what?

Google ‘Street Boo’ Co-Creator Pens ‘Hate’ Tome to Fictional Co-Worker

Mark Svartz, a former BBH NY ACD who was jointly responsible for perhaps one of the most creative Halloween costumes we saw this year, has written a book called I Hate You, Kelly Donahue. If the title doesn’t give away too much, let us tell you that it looks and sounds like the second coming of Heathers.

Right now, Svartz is going all-out to profess his loathing and promote his book, which comes out Jan. 15, via a Facebook presence, website and even a street campaign (poster above) that lets you dial-in your hate for Kelly (some of the more bizarre messages are posted on the Facebook page). Guess she now knows what Tommy Tutone felt like in the ’80s. We’re looking to get actual page grabs from the book so stay tuned if you’d like. FYI, Svartz is currently back copywriting on the freelance circuit.

Update: Regarding the phone number he posted, Svartz tells us that the calls go to a Google Voice # he set up. He then recorded the voicemail message so it sounds like it’s actually Donahue’s phone line. The scribe then gets email notifications whenever someone leaves a message or text, and it saves the voicemails as mp3s. According to Svartz, he’s already received over 100 messages.

Update 2: Pics!

 

BBH Creatives’ Costume Idea: Google Street View Guy

Since it’s our favorite holiday of the year, you’ll have to pardon us if the Halloween-themed coverage is a bit excessive, but then again, who cares and shame on you if you do. Anyways, here’s a possible contender for some sort of top Halloween costume prize that comes to us from BBH NY’s Brian Moore and creative partner, Mark Svartz. The “interactive costume” pays homage to Google Street View and has been renamed, appropriately enough, Google Street Boo. Moore and Svartz’s creation, which comes complete with map tracker and live streaming video that doubles as “street view,” will be represented tonight as the pair’s streaming live from NYC’s massive Halloween parade in Greenwich Village. Check out a “how they did it” clip after the jump.

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