It’s quite rare we ever see pharma-sector marketing make much of an attempt to get “creative” with their TV advertising. But, with the help of TBWA\London, British-based healthcare company GlaxoSmithKline goes inside the body of sprinter Marlon Devonish in a new spot touting its anti-doping services for the 2012 Olympics.

As you can see, from the detailed rendering of an exploding pink dust cloud, Devonish is in fact totally clean of PEDs, though he might be tripping balls as an homage to former MLB pitcher, Dock Ellis. GSK ensures that all athletes are getting their jollies from the roar of the crowd, which puts popular athletes at an immense advantage over villainous competitors like Australian swimmer Stephanie Rice.

Learn more about GSK’s mainline injection of audience adoration here.

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