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Posts Tagged ‘Marshawn Lynch’

DDB Launches Seahawks-Inspired Print/Banner Campaign

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DDB has created a series of print and banner ads for Skittles celebrating the Seahawks in anticipation of the Super Bowl.

The straightforward ads claim that the “S” on Skittles (pictured in green in the ads) now stands for Seahawks. These ads continue the brand’s celebration of the Seattle Seahawks and their star Marshawn Lynch. Last night, Skittles began a charitable auction to benefit Lynch’s the Fam 1st Family Foundation. The auction’s three lots include “24 packs of Skittles Seattle Mix (one of them signed by Marshawn Lynch) and one unique Skittles covered item, such as a football, a helmet or a megaphone.” The bidding began at $100, with one of the lots’ current high bid at $5,700. DDB’s print campaign will run “tomorrow in the Seattle Times, and on Saturday in the Tacoma Tribune and The Olympian, and they will take over Skittles’ entire existing digital media buy starting today.”

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Here’s Heat’s New Brotastic ‘Born to Madden’ Spot

Although you have to wonder how necessary advertising the next Madden game really is, considering how football/gaming bros pretty much spend all summer salivating in anticipation of the pigskin franchise’s next release, Heat has put together a pretty brolarious spot for EA Sports’ 25th anniversary of the franchise.

In the second spot of the “Born to Madden” campaign (following the Arian Foster/Marshawn Lynch opus), directed by Wayne McClammy, it is revealed that the real inspiration for the NFL careers of Colin Kaepernick and Russell Wilson was a summer camp pact made in their youth to one day beat each other in Madden, as each other. The spot highlights some of the hardcore training Kaepernick and Wilson underwent, all so they could make the NFL, rise to star status, and play Madden NFL 25 against each other. So far Kaepernick and Wilson’s Madden sessions have led to only minor injuries, including a mild concussion suffered by Wilson from a stray thrown controller.

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Arian Foster, Marshawn Lynch Get Generational for ‘Madden 25′

Madden is turning 25 this year. That means decades of video game football obsessions have now been around long enough to be passed from parents to children and then some. To kick off the game’s promotional campaign, EA Sports debuted “Running Back Sons” yesterday, a minute-long spot about the origins of star running backs Arian Foster and Marshawn Lynch. While you might expect their motivation to come from supportive families, inspirational coaches, and the love of the game, it turns out that their success can be traced back to a friendly battle of brinksmanship between their fictitious fathers, Darian Foster and Marshawn Lynch Sr.

Fathers Foster and Lynch (played by the actual Foster and Lynch, respectively) spend all of their time playing Madden in unusual places as their sons train for football. At one point, young Marshawn even spins around a bear, establishing the beginning of “Beast Mode.” Finally, now that Arian and Marshawn are millionaires, their fathers can play Madden in the pool, which sounds about as dangerous as training with a bear.

This spot is sure to get plenty of airtime in the next few months, especially considering Foster and Lynch have decent acting chops when it comes to commercials. As Marshawn Sr. says, that’s that beast mode right there (raspy old-man laugh) Credits after the jump.

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