In Coca Cola’s latest feel-good commercial, the brand has created a collage of security camera footage from around the world. But instead of catching people in acts of thievery or destruction, the soft-drink giant shows a “Potato Chip Dealer” giving food to a homeless man, and a young couple stealing…kisses.
“We want to remind people that acts of kindness and bravery are taking place around them all the time,” says Guido Rosales, advertisement director for integrated marketing comms of Coca-Cola Latin America. To improve heart-melting results, Coca Cola paired the security camera footage with “Give a Little Bit,” a song from
Supertramp Roger Hodgson (Sample lyric: “There’s so much that we need to share/so send a smile and show that you care).