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Posts Tagged ‘Martin Sorrell’

Wednesday Morning Stir

-BMF celebrates the “Perfect Aussie Christmas” for Aldi (video above).

-Martin Sorrell said he would like WPP’s payout ratio increase from 45 to 50 percent.

-The New York Times is running its first print native ad.

-Data shows that the family cliches found in a lot of advertising are less true than ever.

-Pizza Hut rolls out new menu offerings as Deutsch L.A. prepares to debut first campaign for the brand.

-Samsung launches mobile video service Milk Video.

-India played a large role in Publicis’ Sapient deal.

Mediabistro Course

Copywriting: Creative Ad Writing

Copywriting: Creative Ad WritingWork with a freelance copywriter to build your advertising portfolio and land more copywriting jobs! Starting January 12, Kim Taylor will teach you how to make a complete ad using graphics and photos, write strong headlines and body copy for various advertising media, work from a creative brief, and jumpstart your ad portfolio. Register now!

Friday Morning Stir

-Funny or Die presents “10 Hours of Walking in NYC as a Man” (video above)

-Abbott Mead Vickers BBDO pranks moviegoers for Pepsi Max.

-The first commercial banner ad launched 20 years ago.

-Martin Sorrell says WPP’s stake in AppNexus leaves rivals with “nowhere to go.”

-SodaStream CEO apologizes for banned Super Bowl ad.

-Victoria’s Secret is facing backlash for its latest lingerie campaign featuring the tagline “The Perfect Body.”

-The Drum shares its Halloween Creative Showcase.

-Ad vets share their “Pitch Horror Stories.”

Wednesday Morning Stir

-South Korean agency Innored challenges North Face shoppers to “Never Stop Exploring” with this stunt (video above).

-Adweek talks with comedian and former Ogilvy & Mather copywriter Jim Gaffigan.

-Martin Sorrell says he has to be “paranoid” to keep up with pace of change in technology.

-Converse filed 22 trademark infringement suits in U.S. District Court in Brooklyn, claiming its signature look has been knocked off.

-Air Transat has moved its creative and media business from Cossette to DentsuBos without a review.

-Digiday shares curated agency playlists.

-The New York Times rolls out a digital archive of vintage print ads.

-The gap between broadcast and online advertising is narrowing, as agencies deploy TV-synchronized ads.

Tuesday Morning Stir

-Vanguard Pictures crafted this stop-motion spot for Hot Wheels (video above).

-Robert Senior will spend roughly half his time in U.S. as Saatchi CEO.

-Cannabrand, a Colorado advertising agency startup devoted exclusively to cannabis marketing, is “weeding out the stoners” and attempting to rebrand marijuana.

-Forrester Research claims online display ad spending will nearly double by 2019.

-Ad industry trade organizations are going to hold publishers and ad buyers responsible for the quality of traffic they purchase.

-WPP, major brands back Collectively, a new social platform focused on inspiring action on sustainability issues.

-Martin Sorrell predicts what life will be like in 50 years.

Tuesday Morning Stir

-Marcel is “Committed to Better Energy” for Total (video above).

-A survival guide to Advertising Week 2014.

-Martin Sorrell moderates opening panel at Advertising Week 2014.

-Advertising Week 2014 day one highlights.

-What Digiday editors learned at Advertising Week (day one).

-What you should know about Atlas, Facebook’s new ad-targeting program.

-The ad industry reacts to Hong Kong protests.

Thursday Morning Stir

-Forsman & Bodenfors releases “The Casino” for Volvo Trucks (video above).

-Audi, Lincoln and Chevy all plan to boost ad spending in 2015.

-ZenithOptimedia retains Molson Coors in UK.

-Sierra Mist changes its design and formula, utilizing stevia to reduce calories.

-WPP’s Martin Sorrell outlines five principles for the digital age.

-DigitasLBi rebrands social agency MRY as Lost Boys in the UK.

-Why banner ads are broken beyond repair.

-Three ways ad fraud is impacting the advertising industry.

-Tabasco, Maxus launch “Brunch” campaign in UK.

Monday Morning Stir

-BBDO New York rolls out its own Derek Jeter tribute for the MLB (video above).

-Y&R to open first majority-owned international agency in Mongolia.

-Stuart Smith is promoted to global CEO of Ogilvy PR.

-WPP divests ad servers to invest in AppNexus.

-Havas Worldwide Bangkok appoints Ricardo Turcios as executive creative director.

-Showtime’s mobile Homeland ad sets off a virtual bomb in your hand.

-WPP’s Martin Sorrell calls in-house ad buying a “temporary phenomenon.”

Wednesday Morning Stir

-Pinterest introduces its new messaging feature with long-form ad (video above). link

-Jeff Benjamin challenges Gerry Graf, Bob Jeffrey, Martin Sorrell and Ted Royer to the ALS Ice Bucket Challenge. link

-MRY copywriter attempts to eat only food found around the agency for a month. link

-The history of e-commerce. link

-Brands jump on the “Ice Bucket Challenge” bandwagon. link

-Mobile traffic surpasses desktop for top U.K. magazine and newspaper publishers. link

-Joinery announced the addition of director Georgi Banks-Davies for US representation. link

-Saatchi & Saatchi Singapore and Malaysia announced the appointment of Shannon Cullum as chief executive officer. link

-News and ads to debut on Snapchat. link

-The media industry responds to the accusation that advertising was the Internet’s “original sin.” link

Friday Morning Stir

-This Xbox One ad starring Aaron Paul (above) is turning on consoles. link

-Sir Martin Sorrell says Don Draper wouldn’t recognize modern adland. link

-Omnicom President and CEO John Wren on Cannes. link

-Are social media management companies worth it? link

-Facebook to target ads based on browsing history. link

-M&C Saatchi launches Lida in Australia. link

-Stun Creative was named agency of the year at the 2014 Promotion, Marketing & Design North America Awards and Global Excellence Awards in New York. link

WPP’s Maxus Appoints New North American CEO

Steve WPPThis morning in news that has nothing to do with the Omnicom/Publicis collapse, WPP/GroupM media agency Maxus poached a top executive from Omnicom’s PHD.

Steve Williams, who spent two years as president at PHD, will be Maxus’ new North American CEO starting June 1, replacing the retiring Louis Jones; Williams will report to global CEO Vikram Sakhuja as well as GroupM’s North American chief Kelly Clark.

In the new role, Williams will work with the New York, L.A., Chicago, Minneapolis and Toronto offices of what the press release and RECMA call “the fastest growing global media agency for the past four years.”

Before joining PHD, Williams served as CEO of the UK’s OMD Group.

No word on how much pleasure Martin Sorrell took in making this announcement.