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Posts Tagged ‘Marty Laiks’

Wednesday Morning Stir

-Along with hiring Marty Laiks as EVP, group account director on Sanofi, ArnoldNYC welcomed fellow G2 alum Carol Price as SVP, marketing director on said account. Price will report directly to Laiks in her new role.

-72andSunny has welcomed former Deutsch L.A. EVP, experiential Audrey Eden to serve as director if its budding experiential marketing practice.

-Despite losing out to DDB in taking on Qualcomm’s corporate image advertising business, we’ve been told that Ogilvy is still working on product advertising for the tech brand, and above, we have proof. The spot is part of a marketing push from O&M and Qualcomm to promote the latter’s Snapdragon processor.

-PromaxBDA has announced the finalists of its 2013 Europe Awards competition. link (.pdf)

-YouTube is reportedly ready to do battle with Netflix via a premium service of its own. link

-A company called Nerd Wallet is offering up a handy infographic/”playbook” for this year’s Super Bowl ads. link

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Marty Laiks Lands at Arnold

It’s been quite a while since we’ve heard word regarding Marty Laiks, who last we remember joined up with dDFCB, the digital division of  Draftfcb Healthcare back in late 2010 to head up its digital/CRM efforts. Well, as of this past Monday, Laiks joined the ranks at Arnold Worldwide,  specifically ArnoldNYC, landing in familiar territory in the process to serve as EVP/group account director on the agency’s Sanofi business, helping lead integrated work for the pharma giant.

Prior to his two year-plus stint as managing director, digital at DFCB NY, you may recall that Laiks spent six years at Grey/G2 USA, helping build the latter’s Health & Wellness unit before moving up to executive director, strategic planning before he and the agency parted ways back in 2010. During his career, Laiks has also spent some time on the digital strategy side at the likes of T3 and Digitas/Modem Media. We’ve been told Laiks’ role at Arnold is not a new one, though we’re trying to find out who he’s replacing (Update: Laiks is replacing four-year Arnold vet, Ray Hilton).

 

Former G2 Exec Laiks Lands at Draft

Nearly six months after he parted ways with G2, sources familiar with the matter tell us that Marty Laiks has wound up at dDFCB, the digital division of DraftFCB Healthcare. We’ve been told that Laiks will lead all digital and CRM efforts at the unit, which is expected to officially announce his arrival this week.

Prior to Draft, Laiks spent six years at G2, first serving as managing director of the agency’s Health & Wellness Group before moving up to executive director, strategic planning, for the relationship marketing practice of G2 USA. During his career, Laiks also had a stint as director of marketing strategy at Digitas unit Modem Media.