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Posts Tagged ‘Marty Orzio’

GS&P, Grupo Gallegos Drink Milk in Two Languages

The next phase of Goodby, Silverstein & Partners‘ famous “Got Milk” work goes bilingual this week in a new campaign co-created for The California Milk Processor Board by GS&P and Grupo Gallegos, an Hispanic agency based in Huntington Beach that has served the Board since 2005.

The tagline may be gone on the national level (the larger dairy advocacy group is represented by Lowe Campbell Ewald), but in California the message remains as strong as ever…as strong as, say, an Olympic athlete:

A more dramatic take below…

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Mediabistro Course

Copywriting: Creative Ad Writing

Copywriting: Creative Ad WritingWork with a freelance copywriter to build your advertising portfolio and land more copywriting jobs! Starting January 12, Kim Taylor will teach you how to make a complete ad using graphics and photos, write strong headlines and body copy for various advertising media, work from a creative brief, and jumpstart your ad portfolio. Register now!

Dan Fietsam, Energy BBDO Part Ways

danenergyAfter spending the last five-plus years at Chicago-based Energy BBDO, word has trickled down through the departments that Dan Fietsam is no longer with the agency. If you recall, Fietsam replaced Marty Orzio over a half-decade ago as EVP/chief creative officer at the agency. We were forwarded a note from Energy sent from Energy’s president/CEO, Tonise Paul. See below:

“From: Paul, Tonise
Sent: Wednesday, February 05, 2014
Subject: Thanks, Dan!



After 5-1/2 years, Dan is leaving the agency.  It’s been a good run, and we are thankful for Dan’s contributions to our collective success.

When Dan started, Energy BBDO was a smaller agency and, like the rest of America (and world), we were amidst one of most difficult macro economic downturns.  We continued to grow and succeed and Dan was a key player.

Under his leadership, we drove award-winning work and got recognition from the creative community. Most importantly, he brought in wonderful creative leaders.

In the “Next Phase for Fietsam”, Dan yearns to get closer to the creation of the work. And that’s what he’ll do in his last month with the agency. We are in a search for Dan’s replacement and, in the interim, will rely on our outstanding group creative directors to continue leading their businesses.

We are grateful to Dan for all he’s done to help make Energy BBDO what it is today. I know you will all join me in offering your personal thanks to Dan.



Thursday Morning Stir

-McKinney lets anyone canvassing the American Tobacco Campus in Durham play holiday musician with “Jingle Jamz,” an instrument-free, OOH holiday effort that was built from a broken coffee table and an old surround sound system (above).

-Bacardi celebrates 150 years of existence by unveiling a time capsule that’s set to be open in 50 years. link

-Facebook is ready to monetize Instagram. link

-PromaxBDA has announced its first sessions and speakers for its 2013 Euro edition in Paris. link

-With CCO Marty Orzio leaving at month’s end, New York-based, IPG-owned Gotham is on the hunt for a new creative lead and more. link

-Digital Pulp allows you to experience the “True New York” and help out those in need in the process. link

Sarah Silverman Takes a Seat at Denny’s

Man, that David Koechner is so hot right now. As promised in our previous post regarding the launch of Denny’s “Always Open” web series, Sarah Silverman joins up with the aforementioned Anchorman star for a sit-down at the diner chain for a few minutes. One of the comedienne’s opening lines, complete with the porn music, kicks things off proper: “I do like it when people see me in a sexual way.” This “Always Open” installment, though, feels less “unscripted” and more improvisational as Koechner hits on Silverman throughout while she eats some toast and what looks like oatmeal. It’s like the awkward blind date you always wish you had. Credits after the jump…

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