PRNewser FishbowlNY FishbowlDC GalleyCat TVNewser TVSpy LostRemote SocialTimes

Posts Tagged ‘Marty Senn’

Carmichael Lynch Re-enters the 36 Chambers for Steak ‘n Shake

Just over a year ago, Carmichael Lynch turned its role as Steak ‘n Shake’s new AOR into an opportunity to demonstrate its love of all things retro kung-fu with the “Hunger Wisely” campaign.

This week, the agency released an extension of that effort for the client (which is NOT to be confused with Shake Shack), helmed again by director Harold Einstein of Dummy Films.

The two new spots are very much in keeping with their predecessors. Here’s “Kung Fu Elbow”, which sounds like a very creative description of premature arthritis:

We’re partial to “Blindfold” after the jump.

Read more

Mediabistro Course

Google AdWords

Google AdwordsStarting December 1, learn how to create an effective Google AdWords campaign for your brand! In this course, you'll learn how the fundamentals of AdWords including how to read the dashboard, monitor and optimize your campaigns, and what to look for to improve your results. Register now!

Jack Link’s Takes Sasquatch to College

How do we know that Jack Link’s wants to connect with the college crowd? The Big Ten Conference theme behind the brand’s latest campaign “The Wildest Room on Campus” gave us a big hint.

Some context before we dive back in: the brand’s last ads starred real animals, but this mythical creature keeps going just like that famed DDB bunny in new work by AOR Carmichael Lynch and production company Über Content.

Read more

Carmichael Lynch Shares ‘Hangry Moments’ for Jack Link’s


It appears Sasquatch is sitting this one out, and the absence of Jack Link’s mascot is much appreciated.

Carmichael Lynch takes a different approach with their latest campaign for the jerky brand, based on a concept not all that dissimilar from Snickers’ “You’re not you when you’re hungry” approach: that intense hunger can make you angry, which they define as “hangry.” The series of 30-second spots depict several such hangry individuals, with their intense hunger personified by angry animals that emerge from their stomach, which also acts as a visual representation of the “Feed your wild side” tagline. In “Lecture Hall,” for example, a student is taking a test when his intense hunger causes a puma to emerge from his stomach. It is not until the puma is sated with a piece of beef jerky that it retreats back where it came from, after helping the kid out with a test answer (apparently this is a highly intelligent feline). Other spots take a similar approach, depicting a woman waiting for her flight to take off, and a man stuck in a meeting. The spots will run online and on on channels such as Comedy Central, ESPN, and FX, alongside the existing “Messin’ with Sasquatch” campaign.

“Nothing says Feed Your Wild Side like literally feeding your wild side,” explains Kevin Papacek, director of marketing for Jack Link’s Beef Jerky. “Hangry is how you feel when you experience hunger to the point of being angry – visceral, debilitating hunger. This deeper hunger can only be fed by Jack Link’s Jerky.”

Stick around for “Middle Seat” and credits after the jump. Read more

Carmichael Lynch Gives Us MythBusters Vs. Fact Confirmers


A little over a month ago, we brought you news of Carmichael Lynch’s Web experience and social experiment talktoaplant.com, promoting MythBusters: The Explosive Exhibition for the Denver Museum of Nature and Science. Now Carmichael Lynch is rolling out three new TV spots for the exhibition, each of them pitting the MythBusters against Fact Confirmers.

It’s a pretty funny idea, meant to highlight the fact that the MythBusters are not just confirming or disproving facts, but actually busting myths apart — often with some kind of explosive involved. Carmichael Lynch Executive Creative Director Marty Senn explains, “Throwing Fact Confirmers up against it really reminds you how exciting it is to roll up your sleeves and blow things up, and The Explosive Exhibition is inviting you to do just that.”

The spot “One Plus One” (featured above) shows us the Fact Confirmers confirming that one plus one does in fact equal two by counting shuttlecocks. Since the term “shuttlecock” is intrinsically funny, the spots’ dry humor succeeds at highlighting how fun MythBusters is by comparison. The other spots, which confirm that yellow and blue make green and the Newtonian law that a body at rest stays at rest, are less successful without “shuttlecock.” All of the spots end with the tag, “Fact Confirming: Not Nearly as Fun as MythBusting.” While I like the Fact Confirmers idea, it feels like there’s something missing in these spots, like there’s a good deal of missed potential. It’s just that the execution doesn’t live up to the idea behind it — these spots could have been a lot funnier.

Ultimately though, the goal of the campaign isn’t to be funny but to drive traffic to the Denver Museum of Nature and Science for the MythBusters exhibit. How successful the spots are at doing that will be how they are judged. Which leads me to one last complaint: while the Fact Confirmers idea does well at making MythBusters look good in comparison, it provides only footage from the television show, not the exhibit itself — giving the viewer no real idea of what to expect from MythBusters: The Explosive Exhibit. Since Amanda Bennett, Director of Marketing for the Denver Museum of Nature & Science says the exhibit is, ”not about just watching the MythBusters, but getting to be one,” you have to wonder about that omission. Credits and “Yellow & Blue” after the jump.  Read more

Carmichael Lynch, Denver Museum of Science Warn, ‘Tweet, or the Plant Dies’

MythbustersCarmichael Lynch and the Denver Museum of Science are testing the myth that talking to a plant helps it to grow healthier and stronger to support Mythbusters: the Explosive Exhibition, and they need want your help.

Mythbusters: The Explosive Exhibtion, which runs from October 10th-January 6t, offers exciting ways for visitors to interact with the mythbusting process. “We wanted to extend that experience online for people who can’t get to the Museum in person, or who just can’t enough,” explained Marty Senn, executive creative director at Carmichael Lynch. To do so they’ve enlisted the help of an online audience to help debunk (or not debunk) the myth that talking to plants helps them grow healthier and stronger.

The Denver Museum of Science is asking people to help by going to talktoaplant.com and tweeting what you’d like to say to the plant. Tweet about whatever you want, from the government shutdown to the MLB playoffs to this incredibly depressing news about West Coast starfish. Custom tweet-to-speech technology developed by Carmichael Lynch will then read the tweet to one of the two plants in the experiment. The other plant just sits in silence, the control plant. Poor control plant.

Both plants run on 12-hour light cycles and are watered by an in-house technician, in case you’re worried about all that. Water showings occur every Wednesday over the lunch hour. You can tune in to the live stream over the next couple of months to see if the myth is busted. Will the myth be debunked? Tell us what you think in the comments section. Credits after the jump. Read more

Goodby CD Marty Senn Heads to Carmichael Lynch

Goodby Silverstein & Partners creative director Marty Senn has left the Bay Area for the Twin Cities as he’s joined up with Minneapolis-based Carmichael Lynch as executive creative director. Senn, who started today in his new role, spent two-and-a-half years as a CD at Goodby, helping lead creative Google and NBA including the holiday-themed, star-studded dribble-fest for the latter client. Prior to GS&P, Senn spent a few years as a senior creative at the now-resurrected Cutwater and has served as a copywriter at the likes of Fallon London/NY, Publicis and Mullen.

The 12-year ad vet and recent One Show judge will now join forces with Carmichael Lynch CCO Dave Damman and work across a client roster that includes Subaru of America, Newell Rubbermaid and Jack Link’s Beef Jerky.

 

What Happens When Some of the NBA’s Best Celebrate the Holidays?

As part of Goodby Silverstein & Partners’ ongoing “BIG” work for the NBA, we leave your this Turkey Day with this double-dribble-galore tune brought to you by Dwyane Wade, Dwight Howard, Carmelo Anthony and Russell Westbrook among others to herald the Association’s Christmas uniforms. We need not explain more, but we with you a Happy Thanksgiving in the process. Let’s just hope there are no David Stern fines to be levied. You, like us, are hopefully looking forward to the NBA Finals matchup between the Heat and Thunder come Xmas. Credits after the jump.

Read more

Goodby Welcomes Back NBA with ‘Countdown’

Ah yes, the 2012-13 NBA regular season is almost upon us and to get things warmed up, Goodby Silverstein & Partners has unveiled the spot above called “Countdown,” which is part of the agency’s larger, ongoing campaign for the Association dubbed “BIG.” The tick-tock syncs up well with the rituals of several players including Kevin Garnett, Kobe Bryant and Andre Iguodala, leaving us hyped enough for the Kia tip-off next week. Still, it remains to be seen if every hoopster in this cast will be healthy enough for opening night. Credits after the jump.

Read more

…And Here’s Your One Show Call for Entries Theme, Jury List

While we’re on the awards tip, might as well get this out of the way. Apparently, the One Club is feeling quite whimsical at the moment, which explains the theme of their 2012 One Show Call for Entries campaign. Yes, as you see above, everything’s “ONEderful” in the world of the One Show, which will take place the week of May 7, 2012 in NYC. It looks like the halcion kicked in judging by the ONEderful campaign poster above, which was created by D.C.-based Design Army. The deadline for all One Club award shows, as you can see, is January 31 (anyone want to bet we’ll see a deadline extension soon?). You can enter here.

As for your jury list, familiar names like Eric Silver, Steve Simpson, Jeff Benjamin and Will McGinness are all included. Peep it in full after the jump.

Read more