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Posts Tagged ‘Marty Wenzell’

DOJO Picks Up Trend Micro Biz

With new president Marty Wenzell in tow, Geoff Edwards and Mauro Alencar‘s San Francisco shop DOJO has been tapped as an agency partner for fellow Bay Area outfit, Trend Micro. If you haven’t heard of the latter, Cupertino, CA-based company, TM fancies itself “a global leader in antivirus cloud computing security.”

While tipsters were telling us that DOJO picked up global AOR duties for Trend Micro, a spokesperson for the latter clarifies things, telling us, “Not global AOR. We have retained them to lead our consumer division advertising efforts that, while primarily to be used in the US, may also be used by other regions.” According to the DOJO camp, which won the TM biz following a review, consumer-facing work for the brand will launch this month including digital films, display, social and web support.

Prior to DOJO, Trend Micro worked with the likes of Ogilvy and Leo Burnett.

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Thursday Odds and Ends

 

-Former Leo Burnett Group Taiwan managing partner Christopher Fay will assume the role of president at McCann Detroit, effective July 23.

-Global prodco B-Reel welcomed Louis Clement as creative director of its London office.

-In case you missed the NL’s drubbing of the AL at the MLB All-Star Game this week (like us), here’s a new T-Mobile ad that we’ve been told aired during the broadcast (above).

-Nickelodeon and Tribal DDB launched a campaign called “Turtles vs. Foot” to promote the new Teenage Mutant Ninja Turtles animated series. Components include wild postings, guerilla marketing and a mobile site.

-Bacardi Limited tapped Diageo alum Ron Anderson for the role of SVP, chief commercial officer.

-Rosetta has opened its doors to a new space at 2001 Embarcadero in San Francisco, where it will join other Publicis Groupe agencies including Hal Riney, Digitas, Razorfish and MSL Group.

-Former Arnold Worldwide digital creative director Barbara Hamilton joined Saatchi & Saatchi Wellness as a CD.

-Coca-Cola is syncing up its social and mobile initiatives for a new Foursquare partnership called “America is Your Park.” link

-21-year-old designer Andrew Kim has taken a stab at rebranding Microsoft. Not too shabby. link

-San Francisco shop DOJO hired Chiat/Goodby/Riney alum Marty Wenzell as president. link