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Posts Tagged ‘Mary J. Blige’

Here’s a Brief Statement from Mother Regarding BK Loss

Mary-J.-Blige-for-Burger-King

Well, the relationship fairly briefly, but as you may heard, Burger King has parted ways with Mother New York. You might remember that said agency joined BK’s roster and became the fast-food chain’s lead agency in early 2013, in the process coming up with ads like the Mary J. Blige-starring spot that drew somewhat agreeable comments from Translation chief Steve Stoute and was also lampooned by Second City. Anyhow, here’s your succinct statement that was just sent to us from the agency:

“We were optimists going into the relationship and after a substantial test ride, it did not work out. We wish our friends at Burger King all the best.”

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Translation’s Steve Stoute on Mary J. Blige, Popchips and Advertising Stereotypes

And so, our conversation with Translation founder/CEO Steve Stoute continues. In Part II of our Media Beat interview with the advertising exec, the prevailing topic is stereotypes in advertising as Stoute touches on the controversial Mother NY-created, Mary J. Blige-starring Burger King commercial (the fallout of which later “crushed” the singer) as well as Ashton Kutcher‘s Popchips ad that was subsequently pulled. Stoute’s suggestion for ad agencies? Understand the nuances and perhaps have Mary J. “sell a salad.”

This and all MediabistroTV productions can also be viewed on our YouTube Channel. Be sure to check out Part III of our chat with Stoute tomorrow.

Part I | Monday: Translation’s Steve Stoute on Winning Bud Light: ‘A Sign That the Agency Had Grown Up’

Friday Morning Stir

-Coca-Cola Japan invents a vending machine that can keep drinks cool for over 16 hours without using electricity. link

-Gatorade matches Nike with its own tribute to female athletes, celebrating the 40th anniversary of Title IX (above).

-If you have an extra $3.5 million laying around and want to move to Malibu, you can now buy this real-life replica of the Flinstone’s home once owned by Dick Clark. link

-R&B singer Mary J. Blige on her portrayal in that controversial Burger King chicken TV spot from Mother: “It hurt my feelings and crushed me.” link

-Raleigh, NC-based shop Baldwin& hired Emily Kissee as account supervisor, er, “Hot Sauce” on the agency’s Burt’s Bees account.

-A little video to get sports fans into the 4th of July spirit. Firework to your head! link

-It’s time we stop blaming the world’s problems on bath salts, apparently. We should probably just blame Florida instead. link

Second City Lampoons Mary J. Blige/Burger King Beef

Well, guess it was only inevitable that Mother’s Mary J. Blige‘s Burger King ad which was pulled for, um, “music-licensing” issues, would be given the parody treatment, but even this is ridiculous. Here, the Second City Network , which has spawned almost every funny, famous person and/or SNL cast member you know since at least the ’70s, provides this clip that takes the stereotype shlock to 11. Guess we can understand why Dave Chappelle fled his show. The original ad is below.

Method Man, Sour Patch Kids Roll Deep

You know what’s a real thug-ass candy? Sour Patch Kids, that’s what. Know how I know? Because Method Man, the 40-year-old rapper and actor of Wu-Tang Clan and How High fame, made a music video co-starring Sour Patch Kids running around his crib and messing around in his recording studio. If you don’t think teens and young adults can connect with this sort of product/celebrity placement on an emotional level, well, you just don’t get it.

From Mother NY comes the greatest Method Man-related collaboration since he teamed up with Mary J. Blige for the 1995 hit, “I’ll Be There for You/You’re All I Need to Get By.” This new track from Meth, “World Gone Sour (The Lost Kids),” will also be featured in a new Sour Patch Kids video game. However there’s no word as of now as to whether or not it will be featured on Method Man’s new album, The Crystal Meth, expected to be released this year after a string of delays.

To be perfectly honest, I’m amazed that Mother NY got a rap legend like Method Man to be the new spokesperson for this Kraft Foods candy brand, and I applaud Method Man for doing something more child-friendly as his focus is shifting from being a hardened representative of East Coast rap to being a family man. But, as has happened with names like Ice Cube, the target audience for this campaign doesn’t remember 36 Chambers or the impact that album had on the pop music landscape.

So, it’s kind of bittersweet that today’s youth might only think of Method Man as “that Sour Patch Kids guy,” as they probably already think of Ice Cube as “that TBS sitcom guy” or Dr. Dre as “that Dr. Pepper guy.” Admittedly, I saw Ray Charles play live before he passed away, and though I had heard of his impact on music (which was obviously much more significant than any of the aforementioned rappers) and in some way understood it, it was hard not to think of him as “that guy from the Pepsi commercials.” But, at the end of the day, maybe that’s alright. At least a new generation of consumers will know the stars of yesteryear in some way. Credits after the jump.

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