TVNewser TVSpy LostRemote SocialTimes AllFacebook FishbowlNY FishbowlDC PRNewser 10,000 Words GalleyCat UnBeige MediaJobsDaily

Posts Tagged ‘Mary Knox’

Tuesday Odds and Ends

-It took nearly two months to take shape, but yes, Goodby alums Rick Condos and Hunter Hindman‘s next venture is a Bay Area shop called Argonaut, which is being backed by Project: Worldwide. link

-Social@Ogilvy is partnering with media-rich app/site platform Chute for an incentivized photo contest at SXSW. link

-Cramer-Krasselt’s ongoing “Find Your Beach” campaign for Corona Extra continues evolving beyond the beach (above).

-Nike and Nokia are among the first two brands to make use of R/GA London’s new digital lab. link

-Mary Knox, former managing director at New York-based creative editorial boutique, Red Car, has taken on the same role at the NYC office of VFX/design company, Smoke & Mirrors.

-Momentum has been named AOR for SSM Health Care Network – St Louis. As you can imagine, the AOR duties including strategy, branding, advertising, events and activation will handled out of Momentum’s local office. Sources familiar with the matter add that there was a review process that took approximately three months and that Momentum is succeeding St. Louis-based Dovetail on the SSM biz.

-Commercials editor Leo Scott has joined bi-coastal/Detroit-based Spot Welders for representation in the US.

-Santa Monica-based prodco Superlounge added director Peter Kagan to its roster. link

Mediabistro Course

Here Are All the Black People

Here Are All the Black PeopleOn September 24, land your dream job in advertising and design at the premier multicultural career fair taking place at the Metropolitan Pavilion in NYC. Workshop your portfolio, attend mentoring sessions, learn from industry leaders, network with your peers, and most importantly, launch your career. Register now!

And Now, a Musical Interlude Courtesy of Fallon’s Todd Riddle

If you weren’t aware, Fallon executive creative director Todd Riddle, who’s been with said agency for nearly five years, has a musical side project called, yes, Riddle. The ECD and his Riddle partner-in-crime Gib (yep, just Gib), who’s a principal at music prodco Verite, just released a new single called “We Didn’t Know” and what you see above is the accompanying video. As you’ll see, an animated love story of sorts unfolds in a live-action setting on the streets of NY, serving as a fitting accompaniment Riddle’s forlorn, folksy ‘choon.

“We Didn’t Know” is part of Riddle’s upcoming debut album, Notes From the Whiskey, which from what we’ve been told is a “complete rock opera telling the story of a fictional musician in Los Angeles.” This should be interesting. Production credits after the jump.

Read more

Walmart to America: Here’s a Cat Yodeling Christmas Tunes

Those eyes. THOSE PIERCING EYES.

For their second project for Walmart since taking over digital AOR duties from incumbent R/GA two weeks ago, the Martin Agency is giving America its new favorite holiday character–a yodeling cat with a love of Christmas. Supposedly, the yodeling, creepy-faced creature is promoting Walmart’s line of internet-ready electronics (with a new spot based around said feline vocalist set to launch later this month), but the video features little in the way of branding save for that little ornament that pops in at the 47-second mark.

So, readers, do you “get it?” Are you wondering to yourself, as many YouTube commenters are, “What the hell?” Well, as the Martin Agency knows (and all other agencies working in the digital sphere should know by now), if you want a video to go viral, all you need to do is put a cat in it. If you think that this is a strategy you might forget, just hum Beyonce’s “Single Ladies” to yourself when sent a creative brief and insert the words “If they like it, then you probably put a cat in it.” It’s a simple and very effective strategy; since the video was posted to YouTube on Monday, it’s already gained almost 50,000 views. Credits, and lyrics so viewers can yodel along at home, follow after the jump.

Read more

Tuesday Odds and Ends

-In case you missed it, CNet took a minute to capture the SXSWi Twitter flow. link

-McCann Worldgroup launched a new integrated strategy practice. link

-Toronto-based Blammo Worldwide, formerly GJP, was named AOR for Canadian online shopping destination, Dealuxe. link

-Boone Oakley utilizes NCAA brackets for a good cause. link

-There’s a new VFX studio in New York that caters to beauty/luxury brands called Scarlett. link

-Augmented reality: The iPad 2′s secret killer app? link

-Profero won Smirnoff’s global digital business. link

-Who still has a Zune in their possession? link

-Mary Knox, former Curious Pictures managing director of commercials (and spouse of Fallon alum Marc Sitley), has joined up with editorial shop, Red Car. link