Well, there is no epic warfare or movie tie-ins (thankfully) with this latest Sony Xperia ad from McCann NY, which eschews the bombast in favor of some visual trickery. Why? Well, the agency and brand are now getting down to brass tacks and letting us know what the hell the Xperia tablet actually does. The live-action effort, which was directed this time around by Augustus Punch, shows that, yes, you can indulge your social media addiction, watch movies and engage in game play on this certain device (though doctors recommend, not all at one time). We can safely say it’s not as epic as Sony and McCann’s last tryout, but it is certainly more inviting. Credits for the campaign dubbed “Frames” along with its print assets after the jump.

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McCann NY and director Paul Hunter are behind this :60 spot that promotes Sony’s Xperia ion, which marks the electronics giant’s first attempt at launching a 4G LTE smartphone in the US. The lad above has quite the adventure, albeit a short one, in this ad called  “One Block,” which comes equipped with the obligatory Amazing Spider-Man tie-in as well as some chipper Matt & Kim music and, why not, a raging war scene. Our smartphone-loving protagonist, though, is totally impervious (sound familiar?), weathering it all and finding comfort in the safety of his home, couch and furry friend. Uh, dude, look behind you. Credits after the jump.

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…And while we’re on the topic of McCann, we’ll refrain from using the word “quirky” this time around as we’ve learned our lesson after the last Wes Anderson/spot-related post. So, we’ll just tell you that the feature-film director is once again dabbling in commercials, this time for a new Sony Xperia campaign brought to you by, yes, McCann Worldgroup.

Here, an eight-year-old named Jake Ryan offers his take on the inner workings of the brand’s smartphone, which from his perspective, operates at the whims of a leader and his three tiny robots. The whimsical (wait, can we say that?) ditty channels the spirit of Willy Wonka and takes us inside the mind of a young lad, as we’ve been told the script is based verbatim on his thoughts. Kids informing major brand campaigns is all the rage these days, isn’t it? At least we give credit to the parties involved for tapping Sigur Ros frontman Jonsi to handle the music portion.

The above TV spot, which will debut this weekend, is complemented by a print campaign that’s already launched in European markets but will soon roll out globally. Credits and print asset after the jump.

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From McCann Worldgroup and prodco Caviar LA comes a new round of spots for Sony Ericsson’s Xperia PLAY gaming platform. In March, we saw comedian Kristen Schaal debut as Xperia PLAY’s new emotionally unstable spokesperson, and, as evidenced above, her gaming-obsessed character doesn’t seem to be toning the crazy down any time soon.

The latest campaign for Xperia PLAY focuses on Minecraft, a game that allows players to build pretty much anything using pixels as though they were digital LEGOs. In a contest running through November 7, players can enter on Sony Ericsson’s Facebook page to compete for the opportunity of meeting Schaal in person by constructing the most impressive Minecraft creation. For the nerd who considers crushing on Zooey Deschanel or Lizzy Caplan “too mainstream,” it’s an opportunity that might be too good to pass up.

The spot is a bit of a departure from the series that debuted in March, leaning more toward Schaal’s uncomfortably creepy Flight of the Conchords character and away from the over-the-top gun-loving Satanic spokesperson that we were introduced to seven months ago. But, for those jonesing for some profane bloodlust from Schaal, see another new spot below. Credits after the jump.

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Ever wanted to see @charliesheen tweet, “Let’s be real guys. I’m lonely, sad and just desperate for a hug.” What about @McDonalds tweet, “Honestly, no one should ever eat our food. People who do are fat suckers.” Maybe you just really want to see @ChryslerAutos tweet, “I find it ironic that Detroit is known as the #motorcity and yet no one here knows how to fucking drive.” Wait…forget that last one.

Now you can with the TweetForger, a new website from that jerk copywriter who conned his way into a job at Y&R NY, Alec Brownstein, and that flash-enthused McCann designer whose goal in life is to piss off Steve Jobs, Mat Bisher. All you have to do is go to TweetForger’s website, enter the Twitter profile you want to spoof and then type in what you want it to say.

The finished product looks a little something like this. All in all, it’s a fun way to spoof your friends and co-workers who take Twitter way to seriously on this ridiculous holiday.

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Well, we haven’t seen an audience reaction like this since David Brent gave his rousing monologue about the Coventry conference, but here we have the thrilling conclusion of a presentation at the “Making Digital Work” event by Faris Yakob, who is now working in planning/strategy within the MDC umbrella–specifically KBP+S. During this clip, Yakob tries to make the funny to no avail and takes credit for coining the term “Digital Ninja” after playing the now-famous animated clip created by McCann’s Mat Bisher and Jason Schmalls. But why keep hyping it? Watch the digital guru blow away the audience, which looks like they’re halfway into an Ambien-induced coma.

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