TVNewser TVSpy LostRemote SocialTimes AllFacebook FishbowlNY FishbowlDC PRNewser 10,000 Words GalleyCat UnBeige MediaJobsDaily

Posts Tagged ‘Matt Badger’

Droga5 Challenges Newcastle Fans to Make Its Ads for Them

Droga5 knows user generated content. It also knows that UGC doesn’t have the best reputation in the ad world.

We almost feel like this new spot calling on Newcastle fans to submit their “mediocre” photos to create the brand’s upcoming ads is aimed at both cynical tweeters and ad creatives themselves.

Here’s the official description of the campaign:

“We love social content. Especially when you make it for us. Join us on Twitter (Twitter.com/Newcastle) and Facebook (Facebook.com/Newcastle), submit your photos with the #NewcastleAdAid tag between now and August 22, and we may make your photo into an ad (and we won’t have to pay for stock photography).”

The company’s brand director plays along, telling Marketing Daily:

“Newcastle spent a significant portion of its marketing budget on celebrity talent…Everyone knows user-generated content is a just ploy to get fans to do our work for us, and we’re just calling it like it is.”

We can’t imagine Stephen Merchant being all that expensive, but you will almost certainly be amused by the blatant mediocrity of some of the featured submissions after the jump.

Read more

Mediabistro Course

Here Are All the Black People

Here Are All the Black PeopleOn September 24, land your dream job in advertising and design at the premier multicultural career fair taking place at the Metropolitan Pavilion in NYC. Workshop your portfolio, attend mentoring sessions, learn from industry leaders, network with your peers, and most importantly, launch your career. Register now!

10 Minutes Without Your Phone Can Provide Water for a Child in Need

TapProject_MilestoneScreen

The latest iteration of Droga5′s UNICEF Tap Project (started all the way back in 2007) asks people to put down their smart phones for ten minutes to provide clean water for a child who needs it.

Across the globe, 768 million people lack access to clean drinking water and 1, 400 children die every day from diseases directly related to unsanitary drinking water. Since 1990, UNICEF has been working to provide clean drinking water to those who would otherwise lack access to it. For the past seven years, Droga5 has been helping get the word out via UNICEF’s annual Tap Project campaign.

TapProject_Landing1

This year, visitors to www.UNICEFTapProject.org will be met with a challenge: for every ten minutes they don’t use their mobile phones, UNICEF’s sponsor will provide one day of clean water for a child in need. Currently in its beta phase, the app from Droga5 is scheduled for official launch on March 1st. The way it works is pretty simple: once you visit the site, the app will calculate how long you spend there, with a final tally counted once you touch the mobile device again. For every 10 minutes, a donation will be made by UNICEF’s sponsors, including national sponsor Giorgio Armani Fragrances. Visitors to the site “can also learn more about UNICEF’s clean water initiatives, sign up to be a volunteer and make their own personal donation to help UNICEF provide children with clean water.”

So, if you’re reading this on your smart phone, head on over to www.UNICEFTapProject.org and then put your phone down for a while. It’s for a good cause, and you’re probably on your lunch break anyway. You can live without it for a few minutes. Credits after the jump. Read more