Last week saw the debut of Leo Burnett Chicago’s latest work for client Samsung. The spot looks to tie the client to high fashion brand Swarovski via a series of bling-worthy tech accessories.
In the one-minute ad (double-length version here), a particularly fashionable young woman manages to navigate her way through the various inconveniences of modern Lisbon without flinching…all while calling our attention to her fancy phone case and watch band.
The ad is called “Changes” and the campaign tagline is “Dress your device up, no matter what the occasion.”
Details and credits after the jump.