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Posts Tagged ‘Matt Bonin’

Ogilvy & Mather Embarks on ‘Journey to Extraordinary’ for Holiday Inn

Ogilvy & Mather, New York’s latest campaign for The Holiday Inn examines the inspirational stories of individuals who have made the “Journey to Extraordinary” in a series of web documentaries.

The first in the series explores the story of Scott Rigsby, a double-amputee who was told by doctors at the age of eighteen that he would never run again. Not only did Scott prove the doctors wrong, he went on to become a marathoner, tri-athlete, world record holder, author and motivational speaker. A certain Panama City Holiday Inn location played an important role in his story, keeping Scott from homelessness, and the 3:30 video focuses on Scott’s recovery while staying there and his friendship with hotel owner Julie Hilton.

The “Journey to Extraordinary” series will continue over the course of the summer and into the fall, with a new documentary added weekly via the brand’s Tumblr, Facebook, and Twitter  pages, as well as on YouTube. Stick around for credits after the jump. Read more

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Ogilvy Appoints New ED of Content Production

Jenny GaddJenny Gadd has joined Ogilvy & Mather in its New York office as Executive Director of Content Production.

A native of Sweden, Gadd took the path less traveled to the Ogilvy office, working on both the agency and production sides of the business. After beginning her career at Fallon Worldwide, she moved into production with Believe Media and production management at Swedish agency North Kingdom.

In her new role, Gadd will oversee both broadcast and online video producers and report to New York CPO Matt Bonin; she will also serve on the Film Craft jury at the 2014 Cannes Lions Festival.

Ogilvy’s ‘Choose Your Own Adventure’ Video Series for British Airways Stokes Nostalgia


I grew up reading the classic Choose Your Own Adventure book series, so Ogilvy’s new Choose Your Own Adventure video series “Yourope” for British Airways has brought on a welcome rush of nostalgia.

The initial video positions you at a British Airways terminal with a choice of four destinations which you can choose to visit: Barcelona, Paris, Berlin, and Rome. The “choose your own adventure” aspect doesn’t end with choosing a destination, however. When you choose Barcelona, you’re given a choice between night and day; when you choose Rome you get to choose between “old” and “new”; in Berlin the choice is between “punk” and “posh”; and in Paris it’s “classic” and “curious.” A different video, each directed by Brandon LaGanke, will play based on which side of the destination you choose. Once it’s complete, you can choose to explore the other side of your destination or to travel somewhere new. For example, if you chose night Barcelona you could then check out daytime Barcelona.

It’s a fun idea, and the execution is well done. Not stopping at choosing a destination, but adding different aspects of the same city creates depth and really adds to the illusion that you’re choosing your own destiny. That each side of each city is given not only its own video, but a different feel — complete with a unique music selection — is the icing on the cake. I’m sure we’ll have haters in the comments section decrying this as a lame, digital gimmick, but I found it to be good fun. If this series left you hungry for more Choose Your Own Adventure style shenanigans, check out this kickass Freaks and Geeks interactive game. Credits after the jump. Read more

JWT Alum Cooper Heads to Tool

It looks like James Cooper has basically kept his word that he was leaving the agency world as he’s now landed a gig as an interactive director at production company, Tool (which has lured other agency folks in recent years including CP+B alum Matt Bonin and EVB co-founder, Jason Zada). Cooper, if you recall, most recently served as chief creative innovation officer at JWT but resigned from his post in May after spending just over a year-and-a-half at the agency.

The digital/creative director, who also co-founded “ping-pong clothing” brand Thompson Punke, has worked both in New York and in the U.K, serving as a CD at the likes of Saatchi & Saatchi NY, Dare, Ogilvy London and Agency Republic during his career. Regarding Cooper’s move to Tool, the prodco’s EP, digital Dustin Callif says, “Tool’s in-house digital capabilities and roster of talent have grown tremendously over the past few years. James is exactly the sort of leader who can help us marshal those resources into our next game-changer.”

Bonin’s Move to Ogilvy is Now Official

Just a week after we reported about some buzz that Matt Bonin was leaving the West Coast and TBWA\Chiat\Day LA for a job on the East with Ogilvy, the latter agency has confirmed his move. O&M has officially announced that Bonin is joining the New York office in the newly created role of chief production officer.

In a statement, Ogilvy North America CCO Steve Simpson says, “Matt has done in practice—and to wonderful effect—what many agencies are still attempting notionally. He knows how to pull all the levers of production, at all the right times, in the service of the idea. Matt’s arrival accelerates the work we have done at Ogilvy in working in a more fully, deeply integrated way and—beyond process–he will be central to our efforts to develop new kinds of content.”

We’ve been through Bonin’s resume before, but in case you need a refresher, he spent around five years at CP+B, working on integrated production models for BK, VW and Microsoft. Following his stay in Boulder, Bonin moved on to Trailer Park, Tool and finally Chiat LA before heading out to our neck of the woods.

O&M tells us that he will start at the end of the month.

We Hear: Bonin Heads to Ogilvy

Yes folks, the Matt Bonin agency tour continues. After barely a year spent at TBWA\Chiat\Day LA as executive director of integration, word on the street is that the CP+B alum is making a move to the East Coast and taking a gig at Ogilvy. After spending the last few years in the West Coast with the likes of Tool, Goodness Mfg. and more, we figure that Bonin is savoring some winter flavor, though at this point, we don’t know why. No word on start date or title just yet, but stay tuned.

Chiat LA Goes on Creative Promotion Spree

Our good pals at TBWA\Chiat\Day LA follow up their recent hire of Crispin alum Matt Bonin with several promotions within the creative department including the appointment of Olivier Rabenschlag as first-ever group creative director of Media Arts. The creative, who has been with Chiat LA for nearly three years, will still maintain his CD title for Activision, Infiniti and the Grammys.

During his time at the agency, he’s had his hand in “There’s a Soldier in All of Us,” the “MusicisLifeisMusic” campaign for the aforementioned awards show, the Nissan Leaf iAd and played a key role in Chiat LA winning the global Visa pitch. Apparently Rabenschlag is ahead of his time according to a statement from TBWA\Chiat\Day LA CCO Rob Schwartz, who says, “He lives two years ahead of all of us. Fortunately, he’s willing to share the future with those of us living here in 2011.”

In addition to Rabenschlag, Chiat LA promoted Becca Morton and Gage Clegg to GCDs on Pedigree, PUR and Visa Olympics, Patrick Condo and Bob Rayburn to CDs on Infiniti and last but not least, Goodby alum Will Hammond to global CD on Visa. Hammond, who joined TBWA\Chiat\Day LA in the fall of 2009, most recently served as U.S. creative director on the Visa account.

Crispin Alum Matt Bonin Heads to Chiat LA

After a few short-lived stints at both Goodness Mfg./Trailer Park and Tool of North America, Matt Bonin is now headed to TBWA\Chiat\Day LA to take on the newly created role of executive director of integration.

If you recall, Bonin joined Tool as an EP in June of last year after spending mere months at the merged Goodness operation. The ad exec is perhaps best known, though, for his efforts while at Crispin Porter + Bogusky, where he served as a VP/head of video and worked on projects including MINI Cooper “Counterfeit,” BK’s “Xbox Games” and Microsoft’s “I’m a PC.”

In a statement regarding the new hired, TBWA\Chiat\Day LA president Carisa Bianchi says, “Matt’s appointment will strengthen our ability to deliver big ‘Disruptive’ ideas across all media forms and enable us to continue to create value and further amplify the behavior of the brands we work for.”