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Posts Tagged ‘Matt Britton’

MRY CEO Britton to Oversee Big Fuel

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To update our recent post on MRY‘s status in the wake of this month’s Publicis shakeup, we can confirm that founder/CEO Matt Britton will now oversee the operations of both his own agency and fellow New York shop Big Fuel. The agency founded by Avi Savar announced in 2011 that it would sell to Publicis, where it initially served as a “social media center” for Razorfish, Digitas, Zenith and Starcom).

This week Laura Desmond, CEO of the Starcom Mediavest group that now includes both MRY and Big Fuel, announced that their leaders would report to Britton, who will subsequently report to her.

The move has not been announced outside the newly expanded Starcom because it will not reportedly affect any of the services that either agency provides to clients.

While the leaders of both shops will report to Britton moving forward, they will remain operationally independent from one another. (As a reminder, one of Big Fuel’s most recent major staffing moves was the hire of former Dachis Group ECD Jon Resnik as EVP/ECD.)

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MRY Now Part of Starcom MediaVest

mryBefore we received confirmation from agency sources this morning, The Wall Street Journal reported that MRY will indeed become part of the larger Starcom MediaVest Group.

This is just the latest change over at Publicis, which announced last week that Rosetta would fold into Razorfish before a spokesperson clarified that the two shops will remain separate under the shared name.

Apparently, the MRY/Starcom relationship will function in the same way: MRY will continue to operate independently but will fall under the invisible Starcom “umbrella.”

“People familiar with the matter” told the WSJ that it’s all about “[helping] the creative shop leverage SMG’s distribution capabilities”, that “several clients” will work only with MRY, and that there won’t be any subsequent layoffs.

The only staffing change mentioned: MRY founder/CEO Matt Britton will now report to Starcom CEO Laura Desmond and will presumably receive a new title as well.

We reached out to contacts at MRY for comment, but they have yet to respond.

MRY Names MD for New San Francisco Office

Kingsley TaylorMRY‘s San Francisco office has a new Managing Director.

International agency vet Kingsley Taylor will oversee all “operations, marketing, business development and account servicing” for MRY West, effective immediately. The new office, which opened several weeks ago with approximately ten staffers in a space shared with other Publicis Shops, serves key clients including Adobe, Neutrogena, StubHub and Visa.

Taylor most recently worked as Director of New Business at L.A.’s David&Goliath, but his roots lie in the United Kingdom, where he spent two years in accounts at Oglivy & Mather before transferring to the agency’s New York office; he later held the Senior Partner, Global Business Director position at Ogilvy Los Angeles.

The release notes that Taylor “also served as a client service director at Mile 9″ and “held account management jobs in the U.K. at agencies like WDMP and G2″, working with clients ranging from Qualcomm to British American Tobacco and United Biscuits.

MRY founder/CEO Matt Britton writes:

“Kingsley brings a consultative approach to the business, along with energy, passion and an entrepreneurial style that will build on the great work our group has done out in San Francisco. He is a perfect fit for or culture and exactly who we need to spread the MRY love in the Bay Area.”

Taylor will report directly to Britton.

Op-Ed: So, What Does MRY Think About 2014?

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As part of our ongoing trend/observation series from agency folks, we bit and below is what various folks at MRY,  the digital/social agency formerly known as Mr. Youth that of course aligned with LBi early this year, have to say what they expect from the industry in 2014. They’ve weighed in on everything from overall social media strategy and brand storytelling, to big data and even Pinterest’s evolving commerce structure. At this point, it’s all speculation, but they make some interesting projections for the New Year. We’re getting the distinct impression that the ongoing debate between advertisers and privacy advocates is poised to rear its ugly head again. Anyone else?

 

Matt Britton, CEO: Honing Brand Social Media Strategy

 

“We try to challenge our clients to have a presence everywhere, but there is no ‘one size fits all’ approach to social media strategy. In 2014, it will be crucial for brands to focus on where their audiences are spending the most time and to innovate within that space. As mobile use continues to flourish, it will be important to target growing platforms—such as Vine—that are more conducive to fast-paced, mobile engagement.”

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MRY Appoints 360i Alum as First CMO

It looks like MRY is on a senior-level staffing streak of sorts. Less than three weeks after bringing on AKQA alum Ian Chee as chief strategy officer and simultaneously promoting Matt Rednor to chief innovation officer, the NYC-based shop formerly known as Mr. Youth has appointed David Berkowitz as its first-ever CMO. Berkowitz joins MRY after spending seven-and-a-half years at Dentsu-owned agency, 360i, where he last served as VP of emerging media and worked with brands including Kraft, H&R Block and Bravo.

Regarding the hiring of Berkowitz, who has also moonlighted as an online marketing columnist for the likes of Mediapost during his career, MRY CEO Matt Britton says in a statement, ““David has a proven track record of seeing what’s just around the corner and creatively applying it for the world’s leading brands for more than a decade; in addition to being a riveting thought leader with a standout industry pedigree, there is no doubt that he will raise the bar for our team and our client partners.”

Current client partners at MRY, which of course merged with LBi this year, include Coca-Cola, Symantec and Neutrogena.

Rokkan Expands to L.A., Chicago, Welcomes Back Carley as ECD

It’s been a busy morning on the Publicis Groupe front to say the least. Following the big news that Maurice Levy & company was merging Digitas with LBi (more on that in a minute), NYC-based digital agency Rokkan, which Publicis Groupe acquired back in December, has announced that it’s opening its doors in both Chicago and Los Angeles.

No word yet on what staff count is or specific clients that each office is catering to, but along with the U.S. expansion, Rokkan has welcomed back Brian Carley to serve as its first ECD. Carley rejoins Rokkan after spending the last two years as SVP/ECD at Saatchi & Saatchi NY, where he spearheaded work for clients including Trident, General Mills and P&G. Now back at Rokkan, where he served as creative director during his first tour of duty, Carley will lead creative across the network for a roster including JetBlue, Caesars, Stoli, Sharp and Chipotle.

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And Now, Your Unicorn-Led Midday Break, Courtesy of LBi

We’re not sure what LBi is trying to convey here, but we do agree that regardless of the situation, there’s no way a 10-speed bike measures up to an almighty unicorn on the open market. That’s the holiday message we gather from this clip created by the now-Publicis Groupe-owned agency. Unfortunately, U.K. trade Marketing brings us crashing down to earth by claiming this little ditty was made as a result of LBi winning its Digital Agency of the Year honors, though it appears like just another holiday entry to us. Whatever, tomato,  tomahto.

Speaking of LBi, last week, we were inundated with tips regarding the agency’s relationship with MRY, formerly Mr. Youth, which was acquired by the former over a year ago. From what we’ve been hearing, come new year, LBi and MRY are to merge into a new operation to be led by the former’s CCO Cedric DeVitt and the latter’s CEO, Matt Britton. According to spies, the new mantra for the new operation is “making remarkable things” or something to that effect. Of course, when we reached the LBi camp, we were told that there was “nothing new to report.” Perhaps there will be, though, when everyone returns from the holidays. We’ll keep you posted.

LBi Has Indeed Acquired Mr. Youth

Well, looks like our sources from back in September were on to something as LBi, which was on the shortlist of those interested in acquiring NYC-based social media agency Mr. Youth, has indeed followed through with the purchase. Original valuation according to those familiar with the matter was set at $50-75 million a couple of months back, but according to AdAge, Mr. Youth sold for $40 million. The agency’s CEO, Matt Britton, who founded the agency in 2002, will remain on board as head of the agency while taking on a dual role in the social media sector at LBi.

In a statement, Britton says, “”It was clear the moment we met with LBi that there was the potential to do something big. Their global footprint, creative excellence, and technical proficiency will be a powerful mix when combined with our intellectual property, social media marketing model, and deep domain expertise in marketing to millennials. We are incredibly excited about our future together.”

Mr Youth currently has 140 full-time employees and expects net sales of approximately $25 million in 2011.

We Hear: Mr Youth is On the Market

Very reliable sources tell us that New York-based, social media-focused agency Mr. Youth, which also opened up shop in San Francisco a few months back, is narrowing down potential buyers and among those on the shortlist is LBi. Our sources say the valuation for Mr. Youth, which was founded by its CEO Matt Britton in 2002 (and signed private equity deals with Boston-based firms in early 2009) is somewhere in $50-75 million range. We hear a deal for Youth, an agency that has worked with the likes of Sony, Starbucks, HP and Macy’s in the past, will be completed by year’s end.

Weinstock Indeed Leaves Euro, Heads to Mr. Youth

It’s been almost a month since we reported that Euro RSCG creative director David Weinstock was likely on his way out the door, and now we’ve received official word that he has in fact left the agency for an ECD post at NYC-based social media shop, Mr. Youth.

As previously mentioned, Weinstock was a CD on the award-winning Dos Equis “Most Interesting Man” campaign as well as Kraft while at Euro. In his new post, which he assumes today, he will take the creative lead and oversee work for all Mr. Youth clients including Bing, Coca-Cola and Xbox. In a statement,  Weinstock’s new boss, Mr. Youth CEO/founder Matt Britton, says, “David’s digital roots as a developer and programmer, coupled with his innovative thinking, will really take our creative department to the next level as we continue to grow our agency. The work he’s done for Dos Equis while at Euro is standout – he’s exactly the type of person we want leading our creative teams.”

But where art thou Weinstock’s old partner-in-crime, Andy Currie? Holler if you hear us, sir.

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