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Posts Tagged ‘Matt Brown’

DraftFCB Finds Success with Felines, Cash Prizes

DraftFCB Chicago has invoked the cuteness theory for their latest Del Monte Foods work, which suggests that people will always respond positively to cats or babies. The Facebook campaign lets users personalize a digital cat avatar with pet photos and create a jingle. Aside from the obvious cooing and awwing, those who play along could win a $100 daily prize or a $10,000 grand prize. I can almost hear the creaky bones of cat ladies crunching as they try to get up from their rocking chairs and walk to their computers without stepping on one of their 47 cats.

The app has been so successful thus far, according to echoes from the Chicago office, that the agency’s needed to add more servers to accommodate the traffic. That means cat ladies are probably making 47 entries for each of their kittens, giving them more chances to win and less chances to ever reclaim a normal life that involves other human beings.

Credits after the jump.

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Wednesday Odds and Ends

-IPG-owned Lowe & Partners’ healthcare arm ICC Lowe has welcomed Matt Brown as general manager of its flagship Parsippany, NJ office as well as head of its emerging technology and medical device division, Redshift.

-W+K Portland and Nike address children’s lack of physical activity in a new film directed by Lance Bangs dubbed “Extra Time” (above).

-TBWA\Hunt\Lascaris co-founder and current TBWA\Worldwide creative director John Hunt picked up Lifetime Achievement honors at the 34th Annual Loerie Awards. link

-Two years after splitting for a production gig at W+K New York, Marc Maleh has returned to R/GA as group director of the agency’s Data Visualization capability.

-The folks behind The Big Ad Gig, which will unfold next week, Oct. 3, at the New York Times Building, have created a Google doc RSVP form for the event. link; link

-Kansas City-based Barkley has hired Mullen Boston alums/husband-and-wife John and Katy Hornaday as account supervisor and ACD, respectively.

-Vibrant Media redesigned its core in-text advertising product. Check out the demo here.

-New Yahoo CEO Marissa Mayer has laid down her “turnaround plan” for the online brand. link

-Twitter co-founder/board member Evan Williams reveals that his “dream metric” is “how many people saw your tweet.” link

Nike, Random Hacks of Kindness Celebrate the ‘Making of Making’

Once a company synonymous with overseas sweatshops and cheap labor, Nike wasn’t exactly what anyone would consider a model of environmental sustainability. In a PR move, the brand is making a move to change that reputation, starting the Nike Open Challenge for Sustainable Materials.

In partnership with Random Hacks of Kindness, an organization of developers and programmers that seeks to develop practical open technology, Nike is asking manufactures and innovators to utilize sustainable materials in accordance with the Nike Sustainable Materials Index. Essentially a microsite, the index allows makers of things to evaluate the materials they’re using according to environmental impact, from waste to water to energy.

Along with the challenge and microsite (Nike has money, y’all), the brand along with W+K and the latter’s in-house “Portland Incubation Experiment” kicked off the challenge with the above video. “The Making of Making” celebrates Portland denizens whose work results in strong, calloused hands, all the while making fun of those of us with desk jobs that leave us with silky smooth baby hands. The challenge officially launches on Saturday, so if you know anyone with creative ideas who has the know-how to give Nike a hand, visit the challenge’s Tumblr to get the details on the project and updates on submissions. Credits follow after the jump.

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