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Posts Tagged ‘Matt Buels’

Hyundai Gives Nod to Queen, Encourages Drivers to ‘Break Free’

Queen makes for a good video. Whether a drunk Canadian is singing every word of “Bohemian Rhapsody” in the back of a squad car, Cosmopolitan Las Vegas is getting competitive men involved poolside, or Hyundai is encouraging its drivers to free themselves, the classic rock band steps up to every occasion.

In the new Hyundai spot for the i30, Innocean Australia and director Steve Hudson of Hungry Man have created a collage of scenes amounting to the opening lines of Queen’s song “I Want to Break Free.” Showing both work and play, a dreary elevator opening and an exhilarating lake swim, Hyundai inspires its drivers to make the most of their weekends, their summer, and their lives. Even if you’re unfamiliar with the Queen tune, this ad’s mix of landscapes, characters (a weird Australian porcupine?), and scenarios means an engaging 45 seconds.

Credits after the jump.

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Learn How to Perform CPR Like a ‘Tough Guy’

From Grey London and Hungry Man UK comes the above PSA for the British Heart Foundation. Fans of violent action movies will immediately recognize the spot’s star as Vinnie Jones, the former Welsh soccer star (and sultry lounge singer) perhaps best known to Americans for his portrayal of “Bullet Tooth Tony” in the 2000 Guy Ritchie film Snatch. The man is an enforcer on the field and on the silver screen.

Perhaps more important than Vinnie Jones’ awesome personal history is how he’s helping save lives in “No Kissing.” Apparently, new breakthroughs in medical science or something have proven that mouth-to-mouth is no longer a necessary component of proper CPR administration. That’s right, easily manipulated lifeguards of the world. You no longer have to engage lip locks to save lives. All you need is some Bee Gees on a boombox, your own two hands, and the silly British version of emergency medical services to ensure your breathless subject stays alive. Listen to Vinnie, it’s “not as hard as it looks.” Credits after the jump.

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