Queen makes for a good video. Whether a drunk Canadian is singing every word of “Bohemian Rhapsody” in the back of a squad car, Cosmopolitan Las Vegas is getting competitive men involved poolside, or Hyundai is encouraging its drivers to free themselves, the classic rock band steps up to every occasion.
In the new Hyundai spot for the i30, Innocean Australia and director Steve Hudson of Hungry Man have created a collage of scenes amounting to the opening lines of Queen’s song “I Want to Break Free.” Showing both work and play, a dreary elevator opening and an exhilarating lake swim, Hyundai inspires its drivers to make the most of their weekends, their summer, and their lives. Even if you’re unfamiliar with the Queen tune, this ad’s mix of landscapes, characters (a weird Australian porcupine?), and scenarios means an engaging 45 seconds.
Credits after the jump.