TVNewser TVSpy LostRemote SocialTimes AllFacebook FishbowlNY FishbowlDC PRNewser 10,000 Words GalleyCat UnBeige MediaJobsDaily

Posts Tagged ‘Matt Collier’

Leo Burnett London Adds Pair of Creative Directors

Wayne Robinson&Matt Collier

Leo Burnett London announced today the addition of creative directors Matt Collier and Wayne Robinson.

The creative team arrives from DDB Chicago, where they have worked together since 2011. While at DDB, the pair won over 20 awards, including five Cannes Lions for brands Skittles, Milky Way, Walls, and government-backed adult education program GED. Prior to moving to the states for their DDB Chicago gig, Collier and Robinson began their careers at JWT London before moving on to CHI & Partners. While in the UK, the pair won over 100 awards, working with clients including Shell, Nestle, Toyota, Mazda, Kellogg’s, News International and 888.com. Read more

Mediabistro Course

Mobile Content Strategy

Mobile Content StrategyStarting September 24, learn how to write content for smartphones, tablets, and mobile devices! In this online course, students will learn how to publish across multiple channels and manage the workflow, optimize content for mobile devices, and  engage with their audience across screens. Register now!

DDB Chicago Imagines Skittles Cloud As Pet, Problems Ensue

DDB Chicago continues bringing out the bizarre for Skittles in a new campaign complete with some perhaps unintended implications.

The new spot features a cloud named Freddie, who, when walked by an elderly woman “rains” Skittles after being pet. Now, the problem with portraying a product as something that comes out of a pet while being walked is…well, pretty obvious right? Okay, I get that Freddie is a cloud and that DDB has been doing strange stuff for Skittles for a while now, but you don’t want viewers asking, “Is that cloud pissing Skittles?” — a distinct possibility here. In the 30-second spot, “Cloud,” Freddie responds very differently when a curious onlooker attempts to pet him, ending with the spot-specific tagline “Pet The Rainbow. Taste The Rainbow.”

The campaign features two more 30-second adverts, each following the same oddball theme, with Freddie going to the vet and the groomers. Additionally, DDB Chicago teamed up with PR agency Olson to build a remote-controlled, Skittles-dispensing cloud. Built from the ground up, the cloud “features two unique dispensing functions and a variety of fun lighting and audio features.” It’s a high-tech evolution of The Rainbow team’s past Skittles-dispensing gifts like pinball machines and vending machines, and a pretty cool extension of the campaign (we’ll hear more about this later in the week). Stick around for credits and “Groomer” after the jump. Read more

Collier, Robinson Finally Land at DDB Chicago

Nearly two months after we first reported that Ewan Paterson‘s old chums from London’s CHI & Partners–Matt Collier and Wayne Robinson–would be reuniting with him at DDB Chicago this summer, the latter agency has now confirmed that the pair has officially joined as creative directors, and ahead of schedule from the looks of it.

In their new roles, Collier and Robinson will across DDB Chicago’s client roster, which now includes the likes of Sierra Mist and several Mars brands. Though the creative duo has spent the past five years at CHI & Partners, where they recently won a D&AD Yellow Pencil and Campaign Best Print Ad honors for their Sunday Times “Rich List,” their relationship dates back several more to the days of Mother and JWT London.

During the course of their career, they’ve worked on Shell, Mazda, Toyota, Nestle and 888.com and have garnered over 150 awards in the process. Their mate and current DDB Chicago CCO Paterson says of the pair, “Matt and Wayne are one of the best teams I’ve ever worked with. They have the talent and the hunger that produce a relentless flow of award-winning and new-business-winning ideas, and what’s more, they have the ability to create a staggering diversity of work that crosses all media channels.”

CHI Creative Team Soon Headed to DDB Chicago

Now that he’s been CCO of DDB Chicago for well over a year now, it looks like Ewan Paterson is feeling comfy enough to entice a couple of old mates from his former stomping grounds, CHI London, to join him in the Windy City. We’ve received confirmation that the creative team of Matt Collier and Wayne Robinson will be leaving their posts at CHI & Partners and will most likely land at DDB Chicago by August (as you know, Visa issues can be a pain these days).

Matt & Wayne started their partnership at Mother before heading to JWT London, where they spent seven years, worked on accounts including Shell and were part of the team that helped win the $600 million global HSBC account from Lowe back in ’04. During their four-plus years at CHI, meanwhile, the pair has been responsible for notable print efforts including Sunday Times “Rich List” among others. Since their is still some lead time for their arrival, Robinson and Collier’s exact titles, start dates at DDB have yet to be revealed.

Along with the CHI alums, DDB Chicago has also added Paul Cohen as head of art.