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Posts Tagged ‘Matt Dilmore’

Goodby Silverstein & Partners Attempts to Scare Young People into Voting for Rock the Vote

With Halloween coming up at the end of the month, Goodby Silverstein & Partners has a new campaign for Rock the Vote that attempts to scare young people into voting, entitled “#CareLikeCrazy.”

In the above 30-second spot, a right-wing lunatic espouses his (scary) views on women’s rights, preceding his rant by letting you know he never forgets to vote. He says women, who “think they want equal pay” are just having their minds poisoned by feminism and its the responsibility of men to protect them from themselves. His psychotic rant is followed by the a horror movie scream and the message “He votes. Do you?”

Since, unfortunately, there really are people like this out there, this is a clever approach. For those who don’t think there’s reason to vote, it’s a reminder that sane, rational people are needed to cancel out the votes of people like this guy. Similarly minded spots take on other topics (with other crazies) like war, the environment and voting rights. Read more

Mediabistro Course

Copywriting: Creative Ad Writing

Copywriting: Creative Ad WritingWork with a freelance copywriter to build your advertising portfolio and land more copywriting jobs! Starting January 12, Kim Taylor will teach you how to make a complete ad using graphics and photos, write strong headlines and body copy for various advertising media, work from a creative brief, and jumpstart your ad portfolio. Register now!

CAA Marketing Crafts Back-to-School Music Video for Old Navy

In something of a different direction for the brand, CAA Marketing crafted a back-to-school music video for Old Navy.

“Unlimited” sees a girl facing her doubts and insecurities,  personified by a Grimace-like creature called a Womp Womp, on the first day of school with a motivational anthem. While the four-minute song, written by Tony-nominated songwriters Benji Pasek and Justin Paul, might prove something of an endurance test for most adults, it provides a positive message in a very relatable situation, and the target audience (elementary school aged kids, especially girls) typically can’t get enough of this type of thing. It seems that the video is catching on, too, with over four million views since being posted at the end of July. Stick around for credits after the jump. Read more

Wednesday Morning Stir

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-The Cannes Lions folks have started naming 2014 jury presidents. This year’s judging leadership includes DDB Worldwide CCO Amir Kassaei for Film, Y&R global CEO David Sable for Creative Effectiveness and Leo Burnett USA CCO Susan Credle for Promo & Activation. link

-L.A.-based commercial production company Biscuit Filmworks has added Matt Dilmore to its directorial roster.

-Nebraskan family-run seed company  Hoegemeyer Hybrids has tapped Minneapolis-based agency broadhead to serve as its agency of record.

-The Ipswich, Mass. distiller of Privateer American Rum, which puts out Silver Reserve and True American Amber lines, has named Boston-based Forge Worldwide as its agency of record.

-The 55th annual CLIO Awards, which will take place on Oct. 1, is now open for entries and full jury members have been announced. link

-While we’re on the awards tip, Barton F. Graf9000 founder Gerry Graf will serve as 2014 AICP Next Awards judging chair as well as MC of the AICP Next Awards presentation

Red Stripe Celebrates Small Victories

Your average beer commercial tends to be a bit oversaturated. Whether Budweiser Clydesdales are clomping through the snow or Coors Light mountains are changing colors, big beer brands love their drama and growly-voiced narrators. Red Stripe, however, sets themselves apart by appreciating the little things in life.

In its latest campaign from BBDO NY, the Jamaican beer brand celebrates finding five dollars in your pocket, successfully evading embarrassing office party moments, and using a big word in a business presentation. All the appreciation comes in the form of a reggae band, crooning lyrics like, “Ooh, look at you/using a big word in an office meeting, all correctly and stuff.”

Their end slogan is simply, “Hooray Beer!” Hard to argue with that. Just as much as everyone loves throwing out sweet vocab words and finding money, beer is a simple pleasure worth celebrating. Credits after the jump.

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