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Posts Tagged ‘Matt Dilmore’

CAA Marketing Crafts Back-to-School Music Video for Old Navy

In something of a different direction for the brand, CAA Marketing crafted a back-to-school music video for Old Navy.

“Unlimited” sees a girl facing her doubts and insecurities,  personified by a Grimace-like creature called a Womp Womp, on the first day of school with a motivational anthem. While the four-minute song, written by Tony-nominated songwriters Benji Pasek and Justin Paul, might prove something of an endurance test for most adults, it provides a positive message in a very relatable situation, and the target audience (elementary school aged kids, especially girls) typically can’t get enough of this type of thing. It seems that the video is catching on, too, with over four million views since being posted at the end of July. Stick around for credits after the jump. Read more

Mediabistro Course

Here Are All the Black People

Here Are All the Black PeopleOn September 24, land your dream job in advertising and design at the premier multicultural career fair taking place at the Metropolitan Pavilion in NYC. Workshop your portfolio, attend mentoring sessions, learn from industry leaders, network with your peers, and most importantly, launch your career. Register now!

Wednesday Morning Stir

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-The Cannes Lions folks have started naming 2014 jury presidents. This year’s judging leadership includes DDB Worldwide CCO Amir Kassaei for Film, Y&R global CEO David Sable for Creative Effectiveness and Leo Burnett USA CCO Susan Credle for Promo & Activation. link

-L.A.-based commercial production company Biscuit Filmworks has added Matt Dilmore to its directorial roster.

-Nebraskan family-run seed company  Hoegemeyer Hybrids has tapped Minneapolis-based agency broadhead to serve as its agency of record.

-The Ipswich, Mass. distiller of Privateer American Rum, which puts out Silver Reserve and True American Amber lines, has named Boston-based Forge Worldwide as its agency of record.

-The 55th annual CLIO Awards, which will take place on Oct. 1, is now open for entries and full jury members have been announced. link

-While we’re on the awards tip, Barton F. Graf9000 founder Gerry Graf will serve as 2014 AICP Next Awards judging chair as well as MC of the AICP Next Awards presentation

Red Stripe Celebrates Small Victories

Your average beer commercial tends to be a bit oversaturated. Whether Budweiser Clydesdales are clomping through the snow or Coors Light mountains are changing colors, big beer brands love their drama and growly-voiced narrators. Red Stripe, however, sets themselves apart by appreciating the little things in life.

In its latest campaign from BBDO NY, the Jamaican beer brand celebrates finding five dollars in your pocket, successfully evading embarrassing office party moments, and using a big word in a business presentation. All the appreciation comes in the form of a reggae band, crooning lyrics like, “Ooh, look at you/using a big word in an office meeting, all correctly and stuff.”

Their end slogan is simply, “Hooray Beer!” Hard to argue with that. Just as much as everyone loves throwing out sweet vocab words and finding money, beer is a simple pleasure worth celebrating. Credits after the jump.

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