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Posts Tagged ‘Matt Herman’

Translation Goes Back to School for Champs Sports

Translation has a new back-to-school campaign for Champ Sports, entitled “Game Loves An Audience.”

That phrase appears on screen, leading in to the brand’s “We Know Game” tagline following short vignettes in several 30-second spots. For the most part, Translation keeps things pretty simple. “Practice,” for example, is a montage of players training for the upcoming season at football practice, ending with the coach riling the team up with a chant. “Joy Ride” and “First Period” (which we’ve included after the jump) are similarly straightforward (and self-explanatory) eschewing any dialogue for a focus on Champs Sports’ products. You have to wonder if maybe they could have benefited from a little more substance, though. Read more

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Translation Dives Into Summer for Champs

Translation, New York has a new campaign for Champs (for whom they are agency of record), entitled “Game Never Sleeps.”

The campaign celebrates the summer with a series of spots highlighting nocturnal sporting highjinks and a pool party rooftop dive. In the ridiculous 30 second-spot “One Giant Leap” a party-goer takes a rooftop leap into a pool. Only he realizes mid-jump that he left his prized kicks on. Somehow, he has the presence of mind to to quickly slip them off, unharmed, while also managing to make it into the pool. Other spots in the campaign are a bit more plausible, featuring nighttime games of basketball and football. Stay with us after the jump for “Let There Be Light” and “Nightglow,” along with credits. Read more