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Posts Tagged ‘Matt Hisamoto’

W+K Promotes Sony’s Waterproof Phone with Underwater Apps

W+K worked with Sony and development partners Motim and SoftFacade to create a series of apps promoting the Xperia Z1S’ waterproof technology.

Several of the apps, including “Goldie” (featured above), “Plantimal,” “Photo Lab,” and “Sink Sunk,” are designed to be used underwater. As you might have imagined, “Goldie” is an on-screen goldfish. When submerged in water, the fish swims around contentedly, but if you remove your phone from the water he flops around, gasping for breath. It’s a clever little diversion, which can demonstrate the phones’ capabilities for a few minutes, although Sony recommends users don’t submerge their Xperia Z1S for more than a half hour. “Plantimal” offers up a cross between an underwater plant and animal, which is happier with larger amounts of water. “Sink Sunk” is perhaps the most reusable of the apps, offering up a submarine game you can play in your sink or kiddie pool (as demonstrated in the video), while “Photo Lab” lets you develop photos underwater.

There are also a pair of apps, “Little Umbrella” and “Rainy-oke” designed for use with precipitation. Stick around for “Sink Sunk” and “Rainy-oke,” along with credits, after the jump. Read more

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McKinney GCD Takes Her Anger Out on Norovirus

Do you know what Norovirus is? If  not, let’s just say that it’s a nasty bug that causes acute gastroenteritis in humans and it happened to afflict one Ellen Steinberg, a partner/group creative director at McKinney whose anger boiled over and resulted in a site called “Norovirus: One, You: Zero.” The site’s premise is simple: Share your thoughts on getting the illness. And thus far, Steinberg’s site, which was developed by McKinney programmer Matt Hisamoto, has garnered stories from the agency’s Durham, NC homebase to as far as away as Scotland. If you happened to be a Norovirus victim feel free to share your tale and give a middle finger in the process. The basic message here, to echo the McKinney camp’s sentiments, “Wash your hands!”