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Posts Tagged ‘Matt Nowak’

Droga5 Takes Diet Coke to the Car Wash

Droga5 has a new ad for Diet Coke taking the beverage to a somewhat unusual setting: the car wash.

A girl pops open a bottle of Diet Coke while going through a car wash. Instantly, the car wash is transformed, as a choreographed scene unfolds in front of her eyes. Dancers in yellow outfits similar to car wash scrubbers mingle with others in white bubble dresses, while everyone drinks Diet Coke (obviously) in a lavish, hallucinatory party scene. This enjoyable eye candy is followed by the nonsensical line, “What if life tasted as good as Diet Coke?” as the girl returns to reality, followed by the new “Get a Taste” tagline. The new ad, the latest in the “Get a Taste” campaign, will run tonight during Scandal and Grey’s Anatomy (a 15-second version will debut next week). Another broadcast spot featuring Taylor Swift will launch later this month. Read more

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Diet Coke Moves Up a Class with Droga5

Ogilvy may be handling the Coke Zero account now, but this new Droga5 campaign for sister brand Diet Coke would fit the client well: it’s all about the flavor, see…

The “Economy Class” spot’s protagonist is a washed-out airline customer awakened by the unstoppable flavor of Diet Coke…until she realizes that the visions of shaggy dogs and upright bassists dancing in her head are just that.

The larger campaign’s theme, of course, holds that Diet Coke offers consumers a taste of “The Good Life.”

This spot will debut on Wednesday’s Nashville premiere, but it’s really just a taste…coming weeks will see the debut of two new spots, one of which stars Taylor Swift.

You’ll have to be satisfied with credits after the jump, though. The client included the second spot, “Car Wash”, in the credits and the press release but didn’t feel like sending the actual work out to press contacts.

Read more

Gisele Bündchen Stars in Droga5′s Latest for Under Armour

When Under Armour signed Brazilian supermodel Gisele Bündchen for an advertising contract, she received quite a bit of criticism over social channels.

In the latest from Droga5′s “I Will What I Want” campaign, quotes from these social media critics are shown in the background (along with some support) as Bündchen tunes it all out and proceeds to kick and punch a heavy bag. She looks more like an athlete than a model in the spot, proving she has abilities beyond the runway. Her kung fu and yoga moves are also on display at http://gisele.underarmour.com/ — set to the backdrop of more real social media comments. While Gisele may have seemed like an odd choice for Under Armour, the collaboration works, even if it lacks the same narrative power as the campaign’s previous spot with Misty Copeland.

“We wanted to show a new side of Gisele—the unguarded, raw, real and brave side that shows what its like living in the public eye,” Droga5 Creative Director John McKelvey explained to Adweek. “To the world, most people have only seen her in a context of beauty and polish. But when we came to Gisele with the idea, she embraced the truth of the concept and its potential to be a positive message.” Read more

Gotham Adds to Arsenal

Gotham NYC has been beefing up the ol’ artillery by adding four new creatives and most recently being named AOR for Denny’s, adding to clients including the likes of: Hitachi, Yellowbook, Maybelline, Best Western, Newman’s Own, Chobani and Wedgwood Waterford.

The IPG-owned agency’s first new creative coming aboard as group creative director is Anthony “Mossy” Moss, formerly a senior copywriter at Crispin Porter + Bogusky in Boulder, where he worked on Burger King, Microsoft, Coke Zero, and American Express. Mossy will partner with group creative director, Reid Miller, another recent Gotham hire. Together they will be focusing their immediate efforts on the Denny’s, Yellowbook and Best Western accounts.

Also joining the creative team as associate creative dirctor/art director is Natalie Chambers. Natalie’s brand experience includes work Clorox, Pizza Hut, Green Works and McDonalds.  She will work on clients across the board. Coming on as a copywriter is Evan Maranca.  Evan was a freelance copywriter for Wongdoody on Alaska Airlines and T-mobile, and a student at The Creative Circus.

Last but not least, coming on board from DDB Worldwide where he was a broadcast and digital producer, is Matt Nowak. He joins Gotham as inegrated producer, working across all agency accounts.

Peter McGuinness, chairman/CEO of Gotham, says in a statement, “Given the health of the agency we are able to continue evolve and invest, It’s great to be in a position to invest in our creative product, adding even more value to our clients and making us more competitive in the market.”

More: Denny’s Handed to Gotham