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Posts Tagged ‘Matt Pye’

Cheil UK Builds Camera-Bot for Samsung

Inspired by the Mars exploration rovers, Cheil UK built a “web user-controlled camera-bot, the first of its kind, called the NX Rover, for Samsung to showcase the unique connectivity of the Galaxy NX Camera.” Needless to say, it’s pretty badass.

To demonstrate the Galaxy NX’s capabilities, Cheil UK is sending the NX Rover on an international trip to “a series of extraordinary places and events.” Planned stops include London Super Comic Convention, an FC Bayern Munich training session, on-location in Iceland, and an after-hours visit to a major London museum. Samsung will also be giving interested parties the opportunity to take control of the NX Rover and snap shots with the Galaxy NX camera. To accomplish this, Cheil “built an interface which will give users real time control of the camera via a ‘point and click’ function.” Users can also control the arm of the Rover which can extend up to 2m high. Among the other Rover functions are up/down movement of the arm, 360-degrees pan and tilt/pivot of the camera, as well as focus and zoom.

“We wanted to reignite the spirit of adventure and put the NX in to the hands of the photographers everywhere, and do it in a way that did justice to this game-changing product,” says Cheil UK COO Matt Pye. “Through the NX Rover keen photographers will have the opportunity to see and capture some of the world’s most interesting places and characters in an entirely new way.”

If you’d like to try out the NX Rover experience yourself, head on over to Samsung’s microsite and check it out.

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Tuesday Morning Stir

-Well over nine months after BBH New York parted ways with CEO Greg Andersen as part of a restructuring, the exec (above) has found a new gig as managing director of RAPP LA. link

-Campbell Soup has appointed 12-year vet Ed Carolan as president, U.S. Retail and Tim Hassett as SVP/GM, Away from Home, and chief customer officer of Campbell North America. We’ve been told this reorganization involved some layoffs. We’re checking in. link

-Bi-coastal prodco/post house humble as added director Jerry Simpson to its roster.

-Cheil U.K. has promoted managing director Matt Pye to the role of chief operating officer.

-The Mill has welcomed executive producer Jo Arghiris to its Los Angeles VFX team.