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Posts Tagged ‘Matt Reinhard’

Big Lots Selects OKRP as AOR

Big Lots1

Less than three weeks after we first heard that Big Lots was parting ways with Barkley, which handled creative duties for the 1,400-strong retail chain for barely a year, the Columbus, OH-based brand has found a new agency partner in Chicago shop, O’Keefe, Reinhard & Paul. No word on who else participated in the review, but Big Lots chief customer officer Andrew Stein, who most recently led the development of “Ship My Pants” among other things while serving as CMO at Kmart, says, “Big Lots is engaging with our customer in new ways, and we were looking for an agency that understood our challenges and needs in a fast-changing marketplace,” noted Stein.  “We presented OKRP with a project, and they came back to us in a very short time with terrific ideas that aligned with our vision while proving their executional excellence and speed to market. They are a great partner for Big Lots.”

OKRP, if you recall, was launched by Draftfcb alums Tom O’Keefe and Nick Paul along with former Amazon exec Matt Reinhard nearly a year ago. Expect first work, which will initially be digital, from the agency for Big Lots to break in early February.

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Presentation Writing: Design and Delivery

Presentation Writing: Design and DeliveryLearn how to use storytelling techniques and visual content to create and deliver successful pitches and presentations! Starting August 6, Amanda Pacitti, the manager of learning at Time Inc., will teach you the best practices for presentations, from using software like Prezi and Powerpoint, to writing your script, and using images, audio, and video to drive your points. Register now! 

Here’s the Memo Regarding Draftfcb Chicago’s Biz Dev Director Shift

As noted above, we’ve just obtained the memo from sources regarding a changing of the guards on the business development side at Draftfcb Chicago. After spending a decade at said agency, most recently serving as VP/biz dev director, Jamie McGarry is moving on. Taking over in the role of what is now SVP/group management director, new business development will be 15-year DFCB vet Sue Redington. You can read the full memo from Draft Chicago president Michael Fassnacht, CCO Todd Tilford and Redington’s direct boss, group management director Mark Bellissimo to staff after the jump.  As for McGarry, sources say that she is headed to O’Keefe Reinhard & Paul, which was launched in Chicago earlier this year by fellow Draftfcb alums Tom O’Keefe and Nick Paul as well as ex-Amazon exec Matt Reinhard. Anyhow, read on if you so choose.

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Yes, O’Keefe and Paul’s Agency is Now Open for Business

Last week, a bevy of banana-filled images had us wondering whether this was an odd preview of the new agency formed by Tom O’Keefe and Nick Paul, who previously served as North American CD and chief global growth officer, respectively, at Draftfcb.

Well, thankfully their new, Chicago-based shop is not called “Whiskey Bananas,” but in fact the more pro-sounding O’Keefe Reinhard & Paul (though the imagery of both spirit and fruit adorns the walls as you can see here). The Reinhard in the mix is Amazon alum Matt Reinhard, who takes on the role of founder/CCO at the new shop while O’Keefe serves as founder/CEO and Paul, founder/president. Today marks day one at OKRP, which you can find out more about here.