PRNewser FishbowlNY FishbowlDC GalleyCat TVNewser TVSpy LostRemote SocialTimes

Posts Tagged ‘Matt Rohmer’

72andSunny Kicks Off ESPN’s Sunday NFL Countdown

Following the launch of the NFL season last week, as well as ESPN’s new NFL studio, 72andSunny has launched a new campaign for the network’s Sunday NFL Countdown, entitled “Count on Countdown.”

The campaign launched with a 30-second broadcast spot starring Eagles running back LeSean McCoy. In the spot, McCoy prepares for a Sunday game by following Countdown from his hotel, en route to the stadium and in the locker room. “Every Sunday, I count on Countdown,” McCoy says at the spot’s conclusion. Future spots in the campaign will shift the focus to fans around the country, such as Quin Kilgore’s Tattoo League of Omaha, Nebraska, which gained notoriety in a Countdown feature last season. Read more

Mediabistro Course

Copywriting: Creative Ad Writing

Copywriting: Creative Ad WritingWork with a freelance copywriter to build your advertising portfolio and land more copywriting jobs! Starting January 12, Kim Taylor will teach you how to make a complete ad using graphics and photos, write strong headlines and body copy for various advertising media, work from a creative brief, and jumpstart your ad portfolio. Register now!

With the NBA Lockout Looming, This is All We Have

Basically, it comes down to next Monday’s meeting between the NBAPA, the owners and commish David Stern (yes, it seems these meetings are proving to be increasingly useless) to see whether an actual season will happen, so, in the meantime, why don’t you NBA fans and gamers take solace with this spot for NBA2K12 from 72andSunny. Basically, it’s a follow-up to Jordan’s “Kiss my rings, biyatch” spot and asks fans, whether they be celebs like Drake and the dork from Dodgeball or your average joe, to profess what they think is the greatest NBA team ever. What say you, audience? Damn, this impending lockout irks us. Credits after the jump and, thanks to a tipster’s heads up, a Samuel L. Jackson-starring Nike spot that aired during the last NBA lockout in 1998.

Read more

K-Swiss Campaign Writer Gets ‘Eastbound & Down’ Gig

So, by now, we’re sure most of you are aware of the 72andSunny-created Kenny Powers/K-Swiss campaign that’s been lighting up the interwebs. Well, the campaign, which officially launches tonight during the ESPY’s (which K-Swiss is a sponsor of), has proven to be a boon for its writer, Matt Heath, who sources familiar with the matter say will be involved with the writing team on season three of HBO’s Eastbound & Down, which just may be the last one and of course stars Kenny Powers himself, Danny McBride. Nice one and from what we’re hearing, Heath still has a gig at 72andSunny. Check out a few more spots including the now-famous CEO ad along with credits after the jump.

Read more